books by subject
Brands & Corporate Identity
Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)
Buyology: How Everything We Believe About Why We Buy Is Wrong
Out of the Garden: Toys, TV and Children's Culture in the Age of Marketing
Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose
Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy
False Dawn: the Delusions of Global Capitalism
Strategic Marketing Planning (CIM Student S.)
Marketing Management for Nonprofit Organizations
Principles of Marketing: Global Edition
Creating and Capturing Value: Perspectives and Cases on Electronic Commerce
Sales Promotion
Selling and Sales Management
The Marketing Book
Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)
The 24-hour Society: The Risks and Challenges of a World That Never Stops
Generation Ageless: How Baby Boomers Are Changing the Way We Live Today and They're Just Getting Started
Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
CIM - Stakeholder Marketing: Study Text
The Art of Social Media: Power Tips for Power Users
The Secrets of Selling: How to win in any sales situation (Financial Times Series)
Agglomerate: From Idea To IPO In 12 Months
Careers Uncovered: Marketing
CAREERS IN MARKETING, ADVERTISING & P. R. 7TH ED
CIM - Marketing Essentials: Study Text
CIM - Assessing the Marketing Environment: Study Text
Cases in Marketing Management
Brand Gap, The: Revised Edition (Aiga Design Press)
Prologue to Population Geography (Foundations of Economic Geography)
Who Dares Sells: The ultimate guide to selling anything to anyone
