Brands & Corporate Identity

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

The Networking Book: 50 Ways to Develop Strategic Relationships (Concise Advice)

By Simone Andersen

Handbook of Sales and Marketing Management

By Rogers, Len

Machinery of Freedom: Guide to a Radical Capitalism

By Friedman, David I.

The Selling Bible: For People in the Business of Selling

By John F. Lawhon, Sherwood Harris

Marketing Management

By Lancaster, Geoff, Massingham, Lester

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

By Bearden, WILLIAM, Ingram, Thomas, LaForge, Raymond

Basic Marketing with Reply Card and Student CD Rom Pack - Not Available Individually - Use5617935

By Perreault

Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them

By Michael Silverstein, Neil Fiske

Service Management and Operations

By Haksever, Cengiz, Render, Barry, Russell, Roberta S., Murdick, Robert G.

Write for Charity: How to Write Effectively for Your Charity's Marketing, Publications and Website

By Burrows, Gideon

Marketing Management: International Edition

By Kotler, Philip T., Keller, Kevin Lane

The Marketing Plan Handbook: International Edition

By Wood, Marian Burk

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)

By McKenzie-Mohr, Doug

The State in Capitalist Society: The Analysis of the Western System of Power

By Milliband, Ralph

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

By Ryan Levesque

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

By Guillebeau, Chris

Gauguin By Himself (By Himself Series)

By Kendall, Richard, Gauguin, Paul, Thomson, Belinda

Illustrated Encyclopedia of the Old West

By Peter Newark

Pharmaceutical Marketing in the 21st Century (Monograph Published Simultaneously As the Journal of Pharmaceutical Marketing & Management , Vol 10, Nos 2/3/4)

By Smith, Mickey K

Successful Customer Relationship Marketing

By Stone, Merlin, Foss, Bryan

Principles of Marketing (Principles of Management)

By Randall, Geoffrey

Customer Relationship Management (Briefcase Books Series)

By Kristin L. Anderson, .

WWW Marketing 3e w/WS: Integrating the Web into Your Marketing Strategy

By Sterne, Jim

The Packaging and Design Templates Sourcebook (c/w CD-rom)

By Herriott, Luke

Pattern Recognition (Blue Ant)

By Gibson, WILLIAM

Prospecting: The Key to Sales Success (Better Management Skills S.)

By Thornton, Virden J.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

12 Steps to Success Through Service

By Hopson, Barrie, Scally, Mike