Brands & Corporate Identity

No Logo

By klein-naomi, Klein, Naomi

Letterhead and Logo Design 8

By Top Studio Design

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

By de Chernatony, Leslie

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

By Vaynerchuk, Gary

Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

By Nilson, Torsten H.

Killashandra (The Crystal Singer Books, 2)

By McCaffrey, Anne

Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Success)

By Hammond, James

50 Management Ideas You Really Need to Know (50 Ideas You Really Need to Know series)

By Russell-Walling, Edward

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

By Kapferer, Jean Noel

Experimental Formats: Books, Brochures and Catalogues (Pro-graphics S.)

By Foges, Chris

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Death of a President

By Manchester, WILLIAM

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Out of the Garden: Toys, TV and Children's Culture in the Age of Marketing

By Kline, Stephen

Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

By Weber, Larry

Competitive Manufacturing: A Practical Approach to the Development of a Manufacturing Strategy

By Platts, Ken, Gregory, Mike

False Dawn: the Delusions of Global Capitalism

By Gray, John

Strategic Marketing Planning (CIM Student S.)

By Gilligan, Colin, Wilson, Richard M.S.

Marketing Management for Nonprofit Organizations

By Sargeant, Adrian

Principles of Marketing: Global Edition

By Kotler, Philip T., Armstrong, Gary

Creating and Capturing Value: Perspectives and Cases on Electronic Commerce

By Saloner, Garth, Spence, A. Michael

Sales Promotion

By Yeshin, Tony

Selling and Sales Management

By Blythe, Jim

The Marketing Book

By Baker, Michael

Karma Queens, Geek Gods, and Innerpreneurs: Meet the 9 Consumer Types Shaping Today's Marketplace (MARKETING/SALES/ADV & PROMO)

By Rentel, Ron, Zellnik, Joe

The 24-hour Society: The Risks and Challenges of a World That Never Stops

By Ede, Martin C.Moore-

Generation Ageless: How Baby Boomers Are Changing the Way We Live Today and They're Just Getting Started

By J. Walker Smith, Ann Clurman

Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

By Davis, Prof Aeron

CIM - Stakeholder Marketing: Study Text

By BPP Learning Media