books by subject
Brands & Corporate Identity

Fashion Brands: Branding Style from Armani to Zara

End of Fashion, The: How Marketing Changed the Clothing Business Forever

Destination Marketing Organisations (Advances in Tourism Research)

Sales Strategies: Winning and Negotiating Corporate Sales

Brand Management: A Theoretical and Practical Approach

Key Customers: How to Manage Them Profitably (CIM Professional Development)

Total Relationship Marketing: Rethinking Marketing Management

Selling and Sales Management: Sixth edition

Marketing For Higher Awards (Business for Higher Awards with Marketing for Higher Awards)

Marketing (Modular Texts In Business & Economics)

HBR's 10 Must Reads on Teams (with featured article "The Discipline of Teams," by Jon R. Katzenbach and Douglas K. Smith)

Entrepreneurial, Innovative and Sustainable Ecosystems: Best Practices and Implications for Quality of Life (Applying Quality of Life Research)

Irrigation in the Mediterranean: Technologies, Institutions and Policies: 22 (Global Issues in Water Policy, 22)

Marketing Sales and Customer Service

Best Practices in Hospitality and Tourism Marketing and Management: A Quality of Life Perspective (Applying Quality of Life Research)

Working Through Barriers: Host Country Institutions and Immigrant Labour Market Performance in Europe

Consumer Demographics and Behaviour: Markets are People: 30 (The Springer Series on Demographic Methods and Population Analysis, 30)

Ethics in Marketing: International cases and perspectives

Business Research Methods

Consumption and Well-Being in the Material World

Principles of Marketing, Global Edition

McCormack on Selling

Best Practices in Marketing and their Impact on Quality of Life (Applying Quality of Life Research)

Opportunities and Challenges for Applied Demography in the 21st Century (Applied Demography Series, 2)

The Demography of Health and Health Care (second edition) (The Springer Series on Demographic Methods and Population Analysis)

How To Become A Rainmaker

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Logistics: United States Edition

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: 12 (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)
