Brands & Corporate Identity

Service Management and Operations

By Haksever, Cengiz, Render, Barry, Russell, Roberta S., Murdick, Robert G.

Write for Charity: How to Write Effectively for Your Charity's Marketing, Publications and Website

By Burrows, Gideon

Marketing Management: International Edition

By Kotler, Philip T., Keller, Kevin Lane

The Marketing Plan Handbook: International Edition

By Wood, Marian Burk

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)

By McKenzie-Mohr, Doug

The State in Capitalist Society: The Analysis of the Western System of Power

By Milliband, Ralph

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

By Ryan Levesque

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

By Guillebeau, Chris

Gauguin By Himself (By Himself Series)

By Kendall, Richard, Gauguin, Paul, Thomson, Belinda

Illustrated Encyclopedia of the Old West

By Peter Newark

Pharmaceutical Marketing in the 21st Century (Monograph Published Simultaneously As the Journal of Pharmaceutical Marketing & Management , Vol 10, Nos 2/3/4)

By Smith, Mickey K

Successful Customer Relationship Marketing

By Stone, Merlin, Foss, Bryan

Principles of Marketing (Principles of Management)

By Randall, Geoffrey

Customer Relationship Management (Briefcase Books Series)

By Kristin L. Anderson, .

WWW Marketing 3e w/WS: Integrating the Web into Your Marketing Strategy

By Sterne, Jim

The Packaging and Design Templates Sourcebook (c/w CD-rom)

By Herriott, Luke

Pattern Recognition (Blue Ant)

By Gibson, WILLIAM

Prospecting: The Key to Sales Success (Better Management Skills S.)

By Thornton, Virden J.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

12 Steps to Success Through Service

By Hopson, Barrie, Scally, Mike

Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture

By Temporal, Paul, Alder, Harry

The Marketing Planning Workbook (The marketing workbooks)

By Dibb, Sally, Simkin, Lyndon

The World's Best Known Marketing Secret

By Misner, Ivan R.

Marketing: A Case Study Approach (Accounting Textbooks)

By Stokes, D.R.

Let's Get Real or Let's Not Play: The Demise of 20th Century Selling and the Advent of Helping Clients Succeed

By Khalsa, Mahan

Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions: 26 (Creating Success, 26)

By Richardson, Dr Neil, Gosnay, Ruth M

Principles and Practice of Marketing with Redemption card

By Jobber, David

The Marketing Game! (with student CD ROM)

By Mason, Charlotte, Perreault, Jr., WILLIAM

The CFO as Business Integrator

By Read, Cedric, Scheuermann, Hans-Dieter, The mySAP Financials Team