books by subject
Brands & Corporate Identity
Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)
Postmodern Marketing (Consumer Research & Policy Series)
Working in Partnership: Best Practice in Customer-Supplier Relations
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Marketing in a week 3rd edition (IAW)
Grow Your Business Fast: The Quick, Dirty, and Uncensored Secrets to Extraordinary Small Business Success Despite Recession Crap Governments and Tight-arsed Banks
Building the Successful Theater Company: Second Edition
Impulse: Why We Do What We Do Without Knowing Why We Do It
Marketing Strategy and Competitive Positioning
The Economics of the Brand : A Marketing Analysis
Simply Better: Winning and Keeping Customers by Delivering What Matters Most
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Building Strong Brands
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
The Ocean World
The Million Pound Property Experiment: How to Make Money from Your Home
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Successful Selling With NLP: Powerful ways to help you connect with your customers
Microtrends: The Small Forces Behind Today's Big Changes
Essentials of Marketing Research, 2nd Ed.
CIM Coursebook 00/01: Integrated Marketing Communications (CIM Diploma Workbook S.)
Little Miss Sunshine
Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood
Retail Marketing Management
Fail Better!: Stumbling to Success in Sales & Marketing - 25 Remarkable Renegades Show How
The Popcorn Report: Revolutionary Trend Predictions for Marketing in the 1990s
Reinventing the Brand
Marketing Management: A European Perspective
