books by subject
Brands & Corporate Identity

Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture

The Marketing Planning Workbook (The marketing workbooks)

The World's Best Known Marketing Secret

Marketing: A Case Study Approach (Accounting Textbooks)

Let's Get Real or Let's Not Play: The Demise of 20th Century Selling and the Advent of Helping Clients Succeed

Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions: 26 (Creating Success, 26)

Principles and Practice of Marketing with Redemption card

The Marketing Game! (with student CD ROM)

The CFO as Business Integrator

The Ultimate CRM Handbook

Marketing Management: A Relationship Approach

Principles and Practice of Marketing, 9e (UK Higher Education Business Marketing)

Marketing Strategy Masterclass

Accounting Marketing

Fish Out Of Water: Out Sell, Out Manage and Out Negotiate Your Competition

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

Getting New Clients

The Brand Gym: A Practical Workout for Boosting Brand and Business

Working the Crowd: Social Media Marketing for Business

Setting the PACE in Product Development

Mass Customization: The New Frontier in Business Competition

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (BUSINESS BOOKS)

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

Marketing Plans: How to Prepare Them, How to Use Them

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

Strategic Management of e-Business

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

On Leadership for Quality

Snakes & Reptiles: A Portrait of the Animal World
