books by subject

Brands & Corporate Identity

Filter by available

The Ultimate CRM Handbook

By Freeland, John

Marketing Management: A Relationship Approach

By Hollensen, Svend

Principles and Practice of Marketing, 9e (UK Higher Education Business Marketing)

By Jobber Professor, David, Ellis-Chadwick, Fiona

Marketing Strategy Masterclass

By Fifield, Paul

Accounting Marketing

By Wilson, Richard M. S., Wilson R. M. S.

Fish Out Of Water: Out Sell, Out Manage and Out Negotiate Your Competition

By Mackay, Harvey

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

Getting New Clients

By Connor, Richard A., Davidson, Jeffrey P.

The Brand Gym: A Practical Workout for Boosting Brand and Business

By Taylor, David

Working the Crowd: Social Media Marketing for Business

By Eileen Brown

Setting the PACE in Product Development

By Mcgrath, Michael E.

Mass Customization: The New Frontier in Business Competition

By Pine Ii, B. Joseph, B.Joseph

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (BUSINESS BOOKS)

By Phillips, Andrea

Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

By Masterman, Guy

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Business Marketing Management: A Strategic View of Industrial and Organizational Markets

By Hutt, Michael D., Speh, Thomas W.

Strategic Management of e-Business

By Chen, Stephen

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul

On Leadership for Quality

By Juran

Snakes & Reptiles: A Portrait of the Animal World

By Cleave, Andrew

European Casebook on Principles of Marketing (European Casebook Series on Management)

By Saker, Jim, Smith, Gareth

Fashion Brands: Branding Style from Armani to Zara

By Tungate, Mark

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Destination Marketing Organisations (Advances in Tourism Research)

By Pike, Steven

Sales Strategies: Winning and Negotiating Corporate Sales

By Newby, Chris

Brand Management: A Theoretical and Practical Approach

By Riezebos, Rik

Key Customers: How to Manage Them Profitably (CIM Professional Development)

By McDonald, Malcolm, etc., Rogers, Beth, Woodburn, Diana

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

Selling and Sales Management: Sixth edition

By Jobber, David, Lancaster, Geoffrey

Marketing For Higher Awards (Business for Higher Awards with Marketing for Higher Awards)

By Needham, Mr David, Dransfield, Mr Rob, Guy, Mr Phil, Shaw, Mark, Dooley