books by subject
Brands & Corporate Identity
Sales Management
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)
Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Winning Minds: Secrets From the Language of Leadership
Trendology: Building an Advantage Through Data-Driven Real-Time Marketing
Fashion Management: A Strategic Approach
Marketing Strategy: Based on First Principles and Data Analytics
Return of the Hustle: The Art of Marketing With Music
Marketing: An Introduction, Global Edition
Digital Marketing
Marketing Management, Global Edition
Essentials of Marketing
Marketing Research: An applied approach
MARKETING MANAGEMENT (PRIMIS MARKETING)
Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?
Global Brand Strategy: World-wise Marketing in the Age of Branding
Building a StoryBrand: Clarify Your Message So Customers Will Listen
The Long Tail: Why the Future of Business is Selling Less of More
Transport Pricing of Electricity Networks
Sales Force Design For Strategic Advantage
Foundations of Marketing (Palgrave Foundations Series)
Key Concepts in Marketing (Palgrave Key Concepts)
Mastering Fashion Marketing (Palgrave Master Series)
Market Driven Management: Strategic and Operational Marketing
Marketing European Edition
