books by subject
Brands & Corporate Identity

Market Segmentation

Marketing Management & Strategy

Selling for Virgins: The Concept of meta-morphose International

Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)

We First: How Brands and Consumers Use Social Media to Build a Better World

Multi-level Marketing: A Practical Guide to Successful Network Selling

Sales Management: International Edition

Superbrands: An Insight into 50 of the World's Superbrands v. 1

Network Marketing For Dummies

Alchemy: The Surprising Power of Ideas That Don't Make Sense

Essential Managers: Marketing Effectively

Writers' and Artists' Yearbook (Reference)

How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

Data-Driven Print: Strategy and Implementation

Product Leadership: Creating and Launching Superior New Products

Crossing the Chasm: Marketing and Selling Smart Products to Apprehensive Customers

Marketing Management: European Edition

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace (BUSINESS BOOKS)

Leading Product Development

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

The Origin of Species

Baseball: A History of America's Game (Sport and Society)

Communicating out of a Crisis (MacMillan Business)

Marketing Communications: A European Perspective

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Exploring Public Relations: Global Strategic Communication

Marketing

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

Principles of Marketing European Edition 7th edn
