books by subject
Brands & Corporate Identity
Basic Marketing with Reply Card and Student CD Rom Pack - Not Available Individually - Use5617935
Trading Up (Revised Edition): Why Consumers Want New Luxury Goods . . . and How Companiescreate Them
Service Management and Operations
Write for Charity: How to Write Effectively for Your Charity's Marketing, Publications and Website
Marketing Management: International Edition
The Marketing Plan Handbook: International Edition
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition)
The State in Capitalist Society: The Analysis of the Western System of Power
Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Gauguin By Himself (By Himself Series)
Illustrated Encyclopedia of the Old West
Pharmaceutical Marketing in the 21st Century (Monograph Published Simultaneously As the Journal of Pharmaceutical Marketing & Management , Vol 10, Nos 2/3/4)
Successful Customer Relationship Marketing
Principles of Marketing (Principles of Management)
Customer Relationship Management (Briefcase Books Series)
WWW Marketing 3e w/WS: Integrating the Web into Your Marketing Strategy
The Packaging and Design Templates Sourcebook (c/w CD-rom)
Pattern Recognition (Blue Ant)
Prospecting: The Key to Sales Success (Better Management Skills S.)
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)
12 Steps to Success Through Service
Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
The Marketing Planning Workbook (The marketing workbooks)
The World's Best Known Marketing Secret
Marketing: A Case Study Approach (Accounting Textbooks)
Let's Get Real or Let's Not Play: The Demise of 20th Century Selling and the Advent of Helping Clients Succeed
Develop Your Marketing Skills: Understand Contemporary Marketing; Apply Theories and Principles; Use Research to Make Informed Decisions: 26 (Creating Success, 26)
