Brands & Corporate Identity

Emotional Branding: The New Paradigm for Connecting Brands to People

By Gobe, Marc, Zyman, Sergio

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

By Phillips, Peter L.

Vault Career Guide to Marketing & Brand Management

By Goodman, Jennifer, Dudnyk, Gabrielle, Phillips, John

How to Beat the 80/20 Rule in Selling

By Rigg, Alan

The Invisible Grail: In Search of the True Language of Brands

By Simmons, John

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

By Chapman, Merrill R.

Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

By Dyer, Davis, Dalzell, Frederick, Olegario, Rowena

Marketing as Strategy: Understandind the CEO's Agenda for Driving Growth and Innovation

By Nirmalya Kumar, Philip Kotler

Ahead of the Curve: A Commonsense Guide to Forecasting Business And Market Cycle: A Commonsense Guide to Forecasting Business and Market Cycles

By Joseph H. Ellis

Free Prize Inside: The Next Big Marketing Idea

By Godin, Seth

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

By Godin, Seth

Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

By Konrath, Jill

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

Hooked: How to Build Habit-Forming Products

By Eyal, Nir

Packaging Makeovers: Graphic Redesign for Market Change: Graphic Makeovers for Market Change

By Gordon, Stacey King

Married to the Brand

By William J. McEwen

The 25 Sales Habits of Highly Successful Salespeople

By Schiffman, Stephan

Tweet Naked: A Bare-All Social Media Strategy for Boosting Your Brand and Your Business

By Levy, Scott

Let's Connect!: A Practical Guide for Highly Effective Professional Networking

By Vermeiren, Jan, Beaumont, Susanna

The Longevity Economy: Inside the World's Fastest-Growing, Most Misunderstood Market

By Coughlin, Joseph F.

Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

By Gad Saad

Soft Skills: The software developer's life manual

By John Sonmez

The Business of Being Social: A Practical Guide to Harnessing the power of Facebook, Twitter, LinkedIn & YouTube for all businesses

By Carvill, Michelle

Generation M: Young Muslims Changing the World

By Shelina Janmohamed

Beer Means Business: Economics and Marketing in the UK Brewing Industry

By Babak, Csaba

Effective Management for Marketing 98/99 (CIM Student Workbook S.: Advanced Certificate)

By Hatton, Angela, Worsam, Mike

NA

Merde in Europe: A Brit goes undercover in Brussels

By Clarke, Stephen

Factors in Studying Employment for Persons with Disability: How the Picture can Change (Research in Social Science and Disability): 10

By Barbara Altman, Barbara Altman

Mastering Market Analytics: Business Metrics - Practice and Application

By Robert Kozielski