books by subject
Brands & Corporate Identity
The Marketing Game! (with student CD ROM)
The CFO as Business Integrator
The Ultimate CRM Handbook
Marketing Management: A Relationship Approach
Principles and Practice of Marketing, 9e (UK Higher Education Business Marketing)
Marketing Strategy Masterclass
Accounting Marketing
Fish Out Of Water: Out Sell, Out Manage and Out Negotiate Your Competition
Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business
Getting New Clients
The Brand Gym: A Practical Workout for Boosting Brand and Business
Working the Crowd: Social Media Marketing for Business
Setting the PACE in Product Development
Mass Customization: The New Frontier in Business Competition
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (BUSINESS BOOKS)
Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
Marketing Plans: How to Prepare Them, How to Use Them
Business Marketing Management: A Strategic View of Industrial and Organizational Markets
Strategic Management of e-Business
Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)
On Leadership for Quality
Snakes & Reptiles: A Portrait of the Animal World
European Casebook on Principles of Marketing (European Casebook Series on Management)
Fashion Brands: Branding Style from Armani to Zara
End of Fashion, The: How Marketing Changed the Clothing Business Forever
Destination Marketing Organisations (Advances in Tourism Research)
Sales Strategies: Winning and Negotiating Corporate Sales
Brand Management: A Theoretical and Practical Approach
Key Customers: How to Manage Them Profitably (CIM Professional Development)
