books by subject
Brands & Corporate Identity

Baseball: A History of America's Game (Sport and Society)

Communicating out of a Crisis (MacMillan Business)

Marketing Communications: A European Perspective

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

Exploring Public Relations: Global Strategic Communication

Marketing

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

Principles of Marketing European Edition 7th edn

The Ten Faces of Innovation: Strategies for Heightening Creativity

CIM - 1 Marketing Fundamentals: Study Text

CIM - 2 Marketing Environment: Study Text

CIM Marketing Environment 2006: Paper 2: Practice and Revision Kit (CIM Marketing Environment: Practice and Revision Kit)

CIM - 1 Marketing Essentials: Study Text

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

Marketing For Dummies, 5th Edition

The Fire Engine That Disappeared (Martin Beck): 9: Book 5 (A Martin Beck Novel)

Brutal Simplicity of Thought: How It Changed the World

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry

The Marketing Book (The marketing series)

Why Fonts Matter

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

Surpetition

Patience of a Saint

Marketing Express: Marketing 04.01 (Express Exec)

Marketing (First Year Study Guides)

HBR's 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “Customer Loyalty Is Overrated”) (HBR’s 10 Must Reads)

Relationship Marketing: Bringing quality, customer service and marketing together (Professional Development S.)
