Brands & Corporate Identity

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Strategic Market Management

By McLoughlin, Damien, Aaker, David A.

Marketing: A Global Perspective

By Verhage, Bronis

Marketing Research:An International Approach

By Schmidt, Marcus

Strategic Brand Management: International Edition

By Keller, Kevin Lane

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Marketing Communications

By John Egan

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Marketing Strategy and Management

By Baker, Michael J.

Guerrilla Advertising 2: More Unconventional Brand Communication

By Lucas, Gavin

Advertising and Promotions: An Integrated Brand Approach, International Edition

By Semenik, Richard, O'Guinn, Thomas, Kaufmann, Hans, Allen, Chris

Essential Marketing (Collins Guides to Success S.)

By Proctor, Tony

Marketing Communications Strategy (CIM Student Workbook S.: Diploma)

By Yeshin, Tony

Market-led Strategic Change: Making Marketing Happen in Your Organization (Professional Development S.)

By Piercy, Nigel

Marketing Challenges: Cases and Exercises (McGraw-Hill series in marketing)

By Lovelock, Christopher H., Weinberg, Charles B.

The New Marketing

By Brookes, Richard

Strategic Industrial Marketing

By Chisnall, Peter M.

Marketing Channels

By Stern, Louis W., El-Ansary, Adel, Coughlan, Anne

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (BUSINESS BOOKS)

By Ries, Al, Trout, Jack

CIM Coursebook 00/01: Diploma Case Study Book: Analysis and Decision (CIM Diploma Workbook S.)

By Unknown, Author

Practical Marketing

By Bangs, David H.

The Art of the Hard Sell

By Shook, Robert L.

Excerpts from Experts: Marketing: The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause

By Fortune Hill Media

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition (Haworth Series in Segmented, Targeted, and Customized Market)

By Weinstein, Art

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

CIM - 8 Marketing Management in Practice: Study Text

By BPP Learning Media

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena