Brands & Corporate Identity

NATIONAL IMAGE & COMPETITIVE A: The Theory & Practice of Place Branding

By Unknown

The Attention Economy and How Media Works: Simple Truths for Marketers

By Nelson-Field, Karen

Marketing Plans (Professional Development S.)

By McDonald, Malcolm

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

By Cheverton, Peter

Effective Management for Marketing (CIM Study Text)

By The CIM

Strategic Management Accounting

By Ward, Keith

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (BUSINESS BOOKS)

By Ries, Al, Trout, Jack

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Marketing Communications

By John Egan

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Marketing Strategy and Management

By Baker, Michael J.

Guerrilla Advertising 2: More Unconventional Brand Communication

By Lucas, Gavin

Advertising and Promotions: An Integrated Brand Approach, International Edition

By Semenik, Richard, O'Guinn, Thomas, Kaufmann, Hans, Allen, Chris

Essential Marketing (Collins Guides to Success S.)

By Proctor, Tony

Marketing Communications Strategy (CIM Student Workbook S.: Diploma)

By Yeshin, Tony

Market-led Strategic Change: Making Marketing Happen in Your Organization (Professional Development S.)

By Piercy, Nigel

Marketing Challenges: Cases and Exercises (McGraw-Hill series in marketing)

By Lovelock, Christopher H., Weinberg, Charles B.

The New Marketing

By Brookes, Richard

Strategic Industrial Marketing

By Chisnall, Peter M.

Marketing Channels

By Stern, Louis W., El-Ansary, Adel, Coughlan, Anne

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

Integrated Marketing Communications + CD

By Pickton, David, Broderick, Dr Amanda

International Marketing Strategy (CIM Study Text)

By The CIM

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

Strategic Brand Management (International Edition)

By Keller, Kevin Lane

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

CIM - 8 Marketing Management in Practice: Study Text

By BPP Learning Media

Practical Marketing

By Bangs, David H.

The Art of the Hard Sell

By Shook, Robert L.

Excerpts from Experts: Marketing: The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause

By Fortune Hill Media