books by subject
Brands & Corporate Identity
NATIONAL IMAGE & COMPETITIVE A: The Theory & Practice of Place Branding
The Attention Economy and How Media Works: Simple Truths for Marketers
Marketing Plans (Professional Development S.)
Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status
Effective Management for Marketing (CIM Study Text)
Strategic Management Accounting
Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (BUSINESS BOOKS)
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Marketing Communications
Market-Driven Management: Strategic and Operational Marketing
Marketing Strategy and Management
Guerrilla Advertising 2: More Unconventional Brand Communication
Advertising and Promotions: An Integrated Brand Approach, International Edition
Essential Marketing (Collins Guides to Success S.)
Marketing Communications Strategy (CIM Student Workbook S.: Diploma)
Market-led Strategic Change: Making Marketing Happen in Your Organization (Professional Development S.)
Marketing Challenges: Cases and Exercises (McGraw-Hill series in marketing)
The New Marketing
Strategic Industrial Marketing
Marketing Channels
The Marketing Casebook: Cases and Concepts
Integrated Marketing Communications + CD
International Marketing Strategy (CIM Study Text)
Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer
Strategic Brand Management (International Edition)
BRANDS AND BRANDING (The Economist Series)
CIM - 8 Marketing Management in Practice: Study Text
Practical Marketing
The Art of the Hard Sell
