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Brands & Corporate Identity

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Say It with Presentations, Second Edition, Revised & Expanded

By Gene Zelazny

E–Mail Marketing For Dummies

By Arnold, John

Storytelling with Data: A Data Visualization Guide for Business Professionals

By Cole Nussbaumer Knaflic

Power Selling

By Jeffrey Weiss, Michael Friedman

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Wally Olins on Branding

By Wally Olins

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

The Alchemists: Inside the secret world of central bankers

By Neil Irwin

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike

By Luigi Zingales, Raghuram G Rajan

The Limits of Capitalism: An Approach to Globalization Without Neoliberalism

By Wim Dierckxsens

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

By Sarah Lewis, Jonathan Passmore, Stefan Cantore

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Legal Foundations of Free Markets

By Stephen Copp

The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

By Shoshana Zuboff, James Maxmin

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

By Lois, George

Wannabe A Writer We've Heard Of?

By Jane Wenham-Jones

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

The Handbook of Brand Management

By David John Arnold

Marketing Mistakes

By Robert F. Hartley

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

The Soul of the Firm

By C. William Pollard

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences

By Berridge, Eric, Benioff, Marc

Trillion Dollar Coach: The Leadership Handbook of Silicon Valley's Bill Campbell

By Eric Schmidt, III, Jonathan Rosenberg, Alan Eagle

Selling For Dummies

By Hopkins, Tom, Kench, Ben