books by subject
Brands & Corporate Identity

E–Mail Marketing For Dummies

Storytelling with Data: A Data Visualization Guide for Business Professionals

Power Selling

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

Wally Olins on Branding

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

The Alchemists: Inside the secret world of central bankers

Marketing Tourism Products: Concepts, Issues, Cases

Direct and Database Marketing: Targeting Interaction Control and Continuity

Saving Capitalism From The Capitalists: How Open Financial Markets Challenge the Establishment and Spread Prosperity to Rich and Poor Alike

The Limits of Capitalism: An Approach to Globalization Without Neoliberalism

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development

Traction: How Any Startup Can Achieve Explosive Customer Growth

Good Business: Your World Needs You

Legal Foundations of Free Markets

The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it

Marketing For Dummies, 5th Edition

The Fire Engine That Disappeared (Martin Beck): 9: Book 5 (A Martin Beck Novel)

Brutal Simplicity of Thought: How It Changed the World

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Become a Key Person of Influence: The 5 Step Sequence to Becoming One of the Most Highly Valued and Highly Paid People in Your Industry

The Marketing Book (The marketing series)

Why Fonts Matter

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

Surpetition

Patience of a Saint
