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Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

By Laura R. Oswald (President, President, Marketing Semiotics Inc.)

Conjoint Measurement: Methods and Applications

By Anders Gustafsson, Andreas Hermann, Frank Huber, A. Herrmann (University of Mainz, Germany)

Fame and Fortune: How Successful Companies Build Winning Reputations

By Charles Fombrun, Cees Van Riel

Services Marketing

By William Chitty (, Murdoch University), Steven D'Alessandro (Professor, Professor, Charles Sturt University), David Gray (Adjunct Associate Professor, Adjunct Associate Professor, Andrew Hughes (Senior Lecturer, Senior Lecture...

An Integrative Guide to Consumer Neuroscience

By Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity), Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration a...

The Oxford Textbook of Marketing

By Keith John Blois

Social Marketing and Public Health: Theory and Practice

By Jeff French, Clive Blair-Stevens, Dominic Mcvey, Rowena Merritt

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

Loyalty Rules: How Today's Leaders Build Lasting Relationships

By Frederick F. Reichheld

Marketing Imagination

By Theodore Levitt

Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services

By Jeffrey P. Davidson

Creative Arts Marketing

By Elizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan, Terry O' Sullivan, Catherine O' Sullivan (Airedale and Wharfdale College)

McCormack on Selling

By Mark H. McCormack

Selling to Win

By Richard Denny

Oversubscribed: How To Get People Lining Up To Do Business With You

By Daniel Priestley

How Brands Grow: What Marketers Don't Know

By Byron Sharp (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)

The Laws of Choice

By Eric Marder

Quantitative Methods in Marketing

By Graham J. Hooley, Michael K. Hussey

A. to Z. of Sales Management

By John Fenton

Entrepreneurial Marketing: An Effectual Approach

By Edwin J. Nijssen

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing, Cranfield School of Management), Chris Fill (is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth. Chris now works with a variety of private and not-for-profit organi...