books by subject
Brands & Corporate Identity

Ise Marketing Principles and Best Practice

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

Principles of Marketing European Edition

Marketing Plans: How to Prepare Them, How to Use Them

Marketing South African Tourism and Hospitality

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

Marketing Services: Competing through Quality

Scoring Points: How Tesco Continues to Win Customer Loyalty

Relationship Marketing

Marketing Finance

Marketing Environment: 2006/07

Strategic Marketing in Practice: 05/06

Effective Management for Marketing: 2002-2003

Making The Most of Your Corporate Brand

Marketing in Practice: 2007/08

Marketing Planning: 2005-2006

Marketing Research and Information: 2005-2006

Marketing Fundamentals: 05/06

International Marketing Strategy: 2003-2004

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

Facets of Corporate Identity, Communication and Reputation

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

CIM - 11 Managing Marketing Performance: Study Text

Essentials of Marketing

Marketing Plans for Services: A Complete Guide

Credit Scoring for Risk Managers: The Handbook for Lenders

Marketing Plans: How to Prepare Them, How to Use Them

Strategic Marketing in Practice: 2004-2005

CIM Managing Marketing Performance: Practice and Revision Kit: 2005
