Brands & Corporate Identity

CIM Diploma Case Study Book (Marketing Series: Student)

By Fifield, Paul, Pearson, David J.

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, Richard M.S., Gilligan, Colin

Creating Powerful Brands (CIM Professional Development)

By de Chernatony, Leslie, de Chernatony, Leslie, McDonald, Malcolm

Marketing Logistics (CIM Professional Development)

By Christopher, Martin

Marketing (IM Diploma) (Marketing Series: Diploma)

By Geoff Lancaster, Paul Reynolds

The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing S.)

By Baker, Michael

Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

By McDonald, Malcolm, Tideman, Christopher C.S.

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Marketing Operations (Marketing Series: Student)

By Worsam, Mike, Watkins, Trevor

Fundamentals of Advertising

By Wilmshurst, John

Effective Sales Management (Marketing Series: Student)

By John Strafford, Colin Grant

Meeting Customer Needs (Institute of Management Foundation S.)

By Ian Smith

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, R.M.S., Gilligan, Colin, Pearson, David J.

Marketing Strategy (Marketing Series: Practitioner)

By Fifield, Paul

Marketing Led, Sales Driven (Professional Development S.)

By Steward, Keith

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

By Malcolm McDonald, John Leppard

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

The Perfect Store: Inside Ebay

By Cohen, Adam

Network Your Way to Success: Discover the Secrets of the World's Top Connectors

By John Timperley

Winning New Business: Practical Guide to Successful Sales Presentations

By Lewis, David

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

By Mullin, Roddy

Effective Writing Skills for Public Relations (PR in Practice)

By John Foster

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising

By Du Plessis, Erik

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

By Kapferer, Jean-Noel

The New Conceptual Selling: The One-to-one Selling System that Builds a Win-win Buyer-seller Relationship (Miller Heiman Series)

By Miller Heiman, Miller, Robert B, Heiman, Stephen E, Tuleja, Tad

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

By Ind, Nicholas

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

By Haig, Matt

Profitable Customers (Professional Paperbacks)

By Wilson, Charles

Everything You Need to Know About Marketing

By Patrick Forsyth

Commonsense Direct Marketing (Professional Paperbacks)

By Bird, Drayton