books by subject
Brands & Corporate Identity
CIM Diploma Case Study Book (Marketing Series: Student)
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Creating Powerful Brands (CIM Professional Development)
Marketing Logistics (CIM Professional Development)
Marketing (IM Diploma) (Marketing Series: Diploma)
The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing S.)
Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)
Marketing Operations (Marketing Series: Student)
Fundamentals of Advertising
Effective Sales Management (Marketing Series: Student)
Meeting Customer Needs (Institute of Management Foundation S.)
Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)
Marketing Strategy (Marketing Series: Practitioner)
Marketing Led, Sales Driven (Professional Development S.)
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)
The Perfect Store: Inside Ebay
Network Your Way to Success: Discover the Secrets of the World's Top Connectors
Winning New Business: Practical Guide to Successful Sales Presentations
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Effective Writing Skills for Public Relations (PR in Practice)
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
The New Conceptual Selling: The One-to-one Selling System that Builds a Win-win Buyer-seller Relationship (Miller Heiman Series)
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Profitable Customers (Professional Paperbacks)
Everything You Need to Know About Marketing
