Brands & Corporate Identity

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

By Vijay Mahajan

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing, Cranfield School of Management), Chris Fill (is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth. Chris now works with a variety of private and not-for-profit organi...

Digital Marketing Strategy: An Integrated Approach to Online Marketing

By Simon Kingsnorth

How to Succeed as an Independent Consultant

By Herman R. Holtz

Consumer Behaviour: Applications in Marketing

By Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele

TATA: The Evolution of a Corporate Brand

By Morgen Witzel

Entrepreneurial Marketing: An Effectual Approach

By Edwin J. Nijssen

How to Write a Marketing Plan

By John Westwood

"Daily Telegraph" Guide to Effective Advertising for the Small Business

By Harry Carter

Managing Your Marketing Career

By Andrew Crofts

Marketing Principles and Strategy

By Henry Assael

Brando: Songs My Mother Taught Me

By Marlon Brando

Essentials of Marketing

By Blythe, Prof Jim

Marketing: An Introductory Text

By Michael J. Baker

Digital Play: The Interaction of Technology, Culture, and Marketing

By Stephen Kline, Nick Dyer-Witheford, Greig de Peuter

Innovation Management and New Product Development

By Paul Trott

Marketing of High-Technology Products and Innovations: International Edition

By Jakki J Mohr, Sanjit Sengupta, Stanley Slater

Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research

By Bryan K Orme

Great Gardens of Britain

By Thomas, Graham Stuart

Buzz: Harness the Power of Influence and Create Demand

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing for Entrepreneurs

By Jurgen Wolff

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

By Barry Feig

Marketing Management: Millennium Edition: United States Edition

By Philip T. Kotler

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen

Born to Buy: The Commercialised Child and the New Consumer Culture

By Juliet B. Schor

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

By Helen Edwards, Derek Day

Next: The Future Just Happened

By Michael Lewis

Modern Marketing (M & E Handbook Series)

By Jefkins, Frank

Blackstone's Statutes on Commercial and Consumer Law: 1999-2000

By F.D. Rose

Art: Monet

By Trewin Copplestone