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Brands & Corporate Identity

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Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication

By Santosh Desai, Gujarat Co-operative Milk Marketing Federation Ltd.

Marketing and General Practice

By Gilligan, Colin, Lowe, Robin

Wave 4: Network Marketing in the 21st Century

By Poe, Richard

Marketing: A Behavioural Analysis

By Peter M. Chisnall

Flavourings in Food

By Agriculture, Fish.& Food, Min.of

Marketing Judo: Building Your Business Using Brains Not Budget

By John Barnes, Richard Richardson

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

By Kathy Schroeder

Monet by Himself: Paintings and Drawings, Pastels and Letters

By Richard Kendal

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Resonate: Present Visual Stories that Transform Audiences

By Nancy Duarte

The Growth Illusion: How Economic Growth Has Enriched the Few, Impoverished the Many and Endangered the Planet

By Richard Douthwaite

Start Something That Matters

By Blake Mycoskie

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell

By Nancy F. Koehn

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

essentials-of-marketing

By blythe-jim

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

PR Power: Inside Secrets from the World of Spin

By Amanda Barry-Hirst, Sir Richard Branson

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Little e, Big Commerce: How to Make a Profit Online

By Timothy Cumming, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Marketing Research: An Applied Approach, Updated Second Edition

By David F. Birks, Naresh Malhotra

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

By Reichheld, Frederick F., Cook, Scott

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

By Lester C. Thurow

Say It with Presentations, Second Edition, Revised & Expanded

By Gene Zelazny