books by subject
Brands & Corporate Identity

Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication

Marketing and General Practice

Wave 4: Network Marketing in the 21st Century

Marketing: A Behavioural Analysis

Flavourings in Food

Marketing Judo: Building Your Business Using Brains Not Budget

Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

Monet by Himself: Paintings and Drawings, Pastels and Letters

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

Resonate: Present Visual Stories that Transform Audiences

The Growth Illusion: How Economic Growth Has Enriched the Few, Impoverished the Many and Endangered the Planet

Start Something That Matters

Flip the Funnel: How to Use Existing Customers to Gain New Ones

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell

"Harvard Business Review" on Customer Relationship Management

The Marketing Audit: Translating Marketing Theory into Practice

Do Something Different: Proven Marketing Techniques to Transform Your Business

essentials-of-marketing

The End of Advertising as We Know it

Customer is King: How to Exceed Their Expectations

PR Power: Inside Secrets from the World of Spin

It's Not About Size: Bigger Brands for Smaller Businesses

Little e, Big Commerce: How to Make a Profit Online

Strategic Brand Management: United States Edition

Fashion Marketing

Fashion Brands: Branding Style from Armani to Zara

Marketing Research: An Applied Approach, Updated Second Edition

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World
