Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Brand Breakout: How Emerging Market Brands Will Go Global
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- Books2Africa Collection
- Subjects
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- International Accounting
- Economic Policy & Development
- Economic Systems
- International Economic Development
- Business Leadership Skills
- Strategy Management
- Brands & Corporate Identity
- International Sales & Marketing
- Marketing Management
- International Business & Investing
- School Books : Promotion
- Books Global Store
- Author(s)
- Published
- Publisher
- Palgrave Macmillan
- ISBN-10
- 9781137467591
- ISBN-13
- 9781137467591
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