books by subject
International Sales & Marketing

Brand Aesthetics

International Marketing

International Mktng Im/TB/Tm

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

Management in 10 Words

Cambridge Technicals Level 3 Business

A Reader in Marketing Communications

YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars

Billions: Selling to the New Chinese Consumer

Real-Time Diplomacy: Politics and Power in the Social Media Era

From Battlefield to Boardroom: Making the difference through values based leadership

The Business of Space: The Next Frontier of International Competition

Global Collaboration: Intercultural Experiences and Learning

The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

The Changing Nature of Doing Business in Transition Economies

Managing Joint Innovation: How to balance trust and control in strategic alliances

The Global Brand

The Handbook of Global Outsourcing and Offshoring

Marketing Competences and Strategic Flexibility in China

Negotiating Strategically: One Versus All

Brand Storming: Managing Brands in the Era of Complexity

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

International Place Branding Yearbook 2011: Managing Reputational Risk

The Luxury Market in India: Maharajas to Masses

Retail Internationalization in China: Expansion of Foreign Retailers

Sales Management: A multinational perspective

International Marketing

Winning At Innovation: The A-to-F Model
