books by subject
International Sales & Marketing
International Marketing
The Handbook of Global Outsourcing and Offshoring
Marketing Competences and Strategic Flexibility in China
Negotiating Strategically: One Versus All
Brand Storming: Managing Brands in the Era of Complexity
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Managing Joint Innovation: How to balance trust and control in strategic alliances
Simply Seven: Seven Ways to Create a Sustainable Internet Business
Winning At Innovation: The A-to-F Model
International Place Branding Yearbook 2011: Managing Reputational Risk
Sales Management: A multinational perspective
Retail Internationalization in China: Expansion of Foreign Retailers
The Luxury Market in India: Maharajas to Masses
Brand Aesthetics
The Changing Nature of Doing Business in Transition Economies
The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
Global Collaboration: Intercultural Experiences and Learning
The Business of Space: The Next Frontier of International Competition
From Battlefield to Boardroom: Making the difference through values based leadership
Real-Time Diplomacy: Politics and Power in the Social Media Era
Billions: Selling to the New Chinese Consumer
YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars
A Reader in Marketing Communications
Cambridge Technicals Level 3 Business
Management in 10 Words
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
International Mktng Im/TB/Tm
International Marketing
