International Sales & Marketing

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Cross-Cultural Communication: Theory and Practice

By B. Hurn, B. Tomalin

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

By Erdener Kaynak

International Retailing

By Nicholas Alexander (Professor of International Marketing, Aberystwyth University), Anne Marie Doherty (Professor of Marketing)

Export Marketing for a Small Handicraft Business

By Edward Millard

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

International Marketing Strategy: 2003-2004

By Steve Carter

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

The Difference Makers: How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement

By Sandra Waddock

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

By Lester C. Thurow

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

The Profit of Peace: Corporate Responsibility in Conflict Regions

By Karolien Bais, Mijnd Huijser

Corporate Social Responsibility and Globalisation: An Action Plan for Business

By Jacqueline Cramer

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Global and Transnational Business: Strategy and Management

By George Stonehouse (Newcatle Business School, UK), David Campbell (University of Newcastle upon Tyne, Jim Hamill (University of Strathclyde), Tony Purdie (Newcatle Business School

Phishing for Phools: The Economics of Manipulation and Deception

By George A. Akerlof, Robert J. Shiller

Global Tilt: Leading Your Business Through the Great Economic Power Shift

By Ram Charan

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

International Marketing

By Pervez Ghauri, Philip Cateora

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam