books by subject
International Sales & Marketing
A Reader in Marketing Communications
YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars
Billions: Selling to the New Chinese Consumer
Real-Time Diplomacy: Politics and Power in the Social Media Era
From Battlefield to Boardroom: Making the difference through values based leadership
The Business of Space: The Next Frontier of International Competition
Global Collaboration: Intercultural Experiences and Learning
The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000
The Changing Nature of Doing Business in Transition Economies
Brand Aesthetics
The Luxury Market in India: Maharajas to Masses
Retail Internationalization in China: Expansion of Foreign Retailers
Sales Management: A multinational perspective
International Place Branding Yearbook 2011: Managing Reputational Risk
Winning At Innovation: The A-to-F Model
Simply Seven: Seven Ways to Create a Sustainable Internet Business
Managing Joint Innovation: How to balance trust and control in strategic alliances
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Negotiating Strategically: One Versus All
Marketing Competences and Strategic Flexibility in China
The Handbook of Global Outsourcing and Offshoring
The Global Brand
Transcultural Management: A New Approach for Global Organizations
Marketing Management: Asian Perspectives
The Handbook of Global Outsourcing and Offshoring
Doing Business in Emerging Markets: Entry and Negotiation Strategies
The Greenspan Effect: Words That Move the World's Markets
