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International Sales & Marketing

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Corporate Social Responsibility and Globalisation: An Action Plan for Business

By Jacqueline Cramer

Lifestyle Brands: A Guide to Aspirational Marketing

By S. Saviolo, A. Marazza

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Cross-Cultural Communication: Theory and Practice

By B. Hurn, B. Tomalin

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

By Erdener Kaynak

International Retailing

By Nicholas Alexander (Professor of International Marketing, Aberystwyth University), Anne Marie Doherty (Professor of Marketing)

Export Marketing for a Small Handicraft Business

By Edward Millard

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

International Marketing Strategy: 2003-2004

By Steve Carter

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

The Difference Makers: How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement

By Sandra Waddock

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

By Lester C. Thurow

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

The Profit of Peace: Corporate Responsibility in Conflict Regions

By Karolien Bais, Mijnd Huijser

International Marketing

By Pervez Ghauri, Philip Cateora

Import / Export Kit For Dummies

By John J. Capela

Property Rights in Investment Securities and the Doctrine of Specificity

By Erica Johansson

The Follies of Globalisation Theory: Polemical Essays

By Justin Rosenberg

The Arab World Unbound: Tapping into the Power of 350 Million Consumers

By Vijay Mahajan

International Marketing

By Joshi

Ownership, Financial Accountability and the Law: Transparency Strategies and Counter-Initiatives

By Paul Beckett

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Global Tilt: Leading Your Business Through the Great Economic Power Shift

By Ram Charan

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Global and Transnational Business: Strategy and Management

By George Stonehouse (Newcatle Business School, UK), David Campbell (University of Newcastle upon Tyne, Jim Hamill (University of Strathclyde), Tony Purdie (Newcatle Business School

Phishing for Phools: The Economics of Manipulation and Deception

By George A. Akerlof, Robert J. Shiller

Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

By T. McNamee, M. Pearson, W. Boer

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)