International Sales & Marketing

International Marketing

By Pervez Ghauri, Philip Cateora

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Essentials of Marketing Management

By Geoffrey Lancaster (London School of Commerce, UK), Lester Massingham (CMC Consulting, Singapore)

Global Tilt: Leading Your Business Through the Great Economic Power Shift

By Ram Charan

Phishing for Phools: The Economics of Manipulation and Deception

By George A. Akerlof, Robert J. Shiller

Global and Transnational Business: Strategy and Management

By George Stonehouse (Newcatle Business School, UK), David Campbell (University of Newcastle upon Tyne, Jim Hamill (University of Strathclyde), Tony Purdie (Newcatle Business School

Brand Breakout: How Emerging Market Brands Will Go Global

By Nirmalya Kumar, Jan-Benedict E.M Steenkamp

Corporate Social Responsibility and Globalisation: An Action Plan for Business

By Jacqueline Cramer

The Profit of Peace: Corporate Responsibility in Conflict Regions

By Karolien Bais, Mijnd Huijser

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

The Future of Capitalism: How Today's Economic Forces Will Shape Tomorrow's World

By Lester C. Thurow

The Difference Makers: How Social and Institutional Entrepreneurs Created the Corporate Responsibility Movement

By Sandra Waddock

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

International Marketing Strategy: 2003-2004

By Steve Carter

Marketing Management 3rd edn

By Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

Getting More: How You Can Negotiate to Succeed in Work and Life

By Stuart Diamond

Export Marketing for a Small Handicraft Business

By Edward Millard

International Retailing

By Nicholas Alexander (Professor of International Marketing, Aberystwyth University), Anne Marie Doherty (Professor of Marketing)

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

By Erdener Kaynak

Cross-Cultural Communication: Theory and Practice

By B. Hurn, B. Tomalin

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Lifestyle Brands: A Guide to Aspirational Marketing

By S. Saviolo, A. Marazza

Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

By T. McNamee, M. Pearson, W. Boer

John Maynard Keynes and the Economy of Trust: The Relevance of the Keynesian Social Thought in a Global Society

By D. Padua

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

Internet Marketing and Big Data Exploitation

By I. Chaston

Public Relations for the New Europe

By Trevor Morris, Simon Goldsworthy

International Marketing

By Pervez Ghauri, Philip Cateora

Make Your Mondays Matter: Discover the secrets to propel your business to the next level

By Jo James

Global Marketing: A decision-oriented approach

By Svend Hollensen