International Sales & Marketing

Transcultural Management: A New Approach for Global Organizations

By Atsushi Funakawa

The Global Brand

By Nigel Hollis

The Handbook of Global Outsourcing and Offshoring

By Oshri, I., Kotlarsky, J., Willcocks, L.

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Negotiating Strategically: One Versus All

By A. Nikolopoulos

Brand Storming: Managing Brands in the Era of Complexity

By M. Fioroni, G. Titterton

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

By T. Moilanen, S. Rainisto

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis

Managing Joint Innovation: How to balance trust and control in strategic alliances

By F. Bidault

Simply Seven: Seven Ways to Create a Sustainable Internet Business

By E. Schlie, J. Rheinboldt, N. Waesche

Winning At Innovation: The A-to-F Model

By Philip Kotler, Kenneth A. Loparo

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

International Mktng Im/TB/Tm

By Czinkota

International Marketing

By Vern Terpstra, Ravi Sarathy

International Marketing

By Michael R. Czinkota, Ilkka A. Ronkainen

International Marketing

By Walsh, L. S.

International Marketing

By Stanley Paliwoda, Michael Thomas

International Mktng Im/TB/Tm

By Terpstra

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

Management in 10 Words

By Leahy, Terry

Cambridge Technicals Level 3 Business

By Tess Bayley, Karen Tullett, Leanna Oliver, Dianne Wainwright

A Reader in Marketing Communications

By Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars

By Chris Stokel-Walker

The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

By Penelope Francks, J. Hunter

Sales Management: A multinational perspective

By Guenzi, Paolo, Geiger, Susi

Retail Internationalization in China: Expansion of Foreign Retailers

By L. Qixun Siebers

The Luxury Market in India: Maharajas to Masses

By G. Atwal, S. Jain

Brand Aesthetics

By G. Mazzalovo

The Changing Nature of Doing Business in Transition Economies

By M. Marinov, S. Marinova

The Business of Space: The Next Frontier of International Competition

By L. Brennan, A. Vecchi