By Koren, Leonard, Mihara, Shack
By Dougherty, Christopher
By Czinkota, Michael R., Ronkainen, Ilkka A.
By Sedge, Michael
By Atiyah, P. S.
By Young
By Sundbo, Jon, Darmer, Per
By Masterman, Guy
By Easterly, WILLIAM
By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne
By Terpstra
By Stanley Paliwoda, Michael Thomas
By Walsh, L. S.
By Michael R. Czinkota, Ilkka A. Ronkainen
By Vern Terpstra, Ravi Sarathy
By Czinkota
By Philip R. Cateora, John M. Hess
By J. Gillon, L. Pearson
By Lee Dahringer, Hans Muhlbacher
By Linden Brown, Malcolm McDonald
By Christopher Dougherty
By Philip Kotler, etc.
By Ben H. Bagdikian
By Francesca Taylor
By Boye Lafayette De Mente
By Raworth, Kate
By Brimm, L.
By Terpstra, Vern, Sarathy, R., Ravi
By Hammersley, Ben
By Czerniawska, Fiona, Potter, G.