books by subject
International Sales & Marketing
Humanizing the Web: Change and Social Innovation
International Marketing
Handbook of International Credit Management
The No-Nonsense Guide to Fair Trade (No-Nonsense Guides)
Zara and her Sisters: The Story of the World’s Largest Clothing Retailer
Regoverning Markets: A Place for Small-Scale Producers in Modern Agrifood Chains? (Gower Sustainable Food Chains Series)
Reinventing Foreign Aid (The MIT Press)
Global Cosmopolitans: The Creative Edge of Difference (INSEAD Business Press)
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
The Chinese Way in Business: Secrets of Successful Business Dealings in China
Mastering Derivatives Markets
The New Media Monopoly: A Completely Revised and Updated Edition With Seven New Chapters
New Competition: What Theory Z Didn't Tell You About Marketing
Introduction to Econometrics
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage
International Marketing: A Global Perspective
Developing Strategies for International Business: The WRAP Process
Marketing Management: Asian Perspectives
Winning At Innovation: The A-to-F Model
Simply Seven: Seven Ways to Create a Sustainable Internet Business
Managing Joint Innovation: How to balance trust and control in strategic alliances
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Brand Storming: Managing Brands in the Era of Complexity
Negotiating Strategically: One Versus All
Marketing Competences and Strategic Flexibility in China
The Handbook of Global Outsourcing and Offshoring
The Global Brand
Transcultural Management: A New Approach for Global Organizations
