International Sales & Marketing

My Revision Notes: Cambridge Technicals Level 3 Business

By Wainwright, Dianne, Mitchell, Diane

Essentials of Marketing

By Paul Baines (Reader in Marketing and Director, MSc Strategic Marketing, School of Management, Cranfield University), Chris Fill (Director and Founder of Fillassociates, and formerly a Principal Lecturer at the University of Portsmouth), Kelly Page (Lec...

International Marketing

By Pervez Ghauri, Philip Cateora

Make Your Mondays Matter: Discover the secrets to propel your business to the next level

By Jo James

Global Marketing: A decision-oriented approach

By Svend Hollensen

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

Competitive Identity: The New Brand Management for Nations, Cities and Regions

By Simon Anholt

Reflections on the Balkan Wars: Ten Years After the Break-Up of Yugoslavia

By J. Morton, P. Forage, S. Bianchini, R. Nation

Culture and Positioning as Determinants of Strategy: Personality and the Business Organization

By Tony Ellson

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Innovation and Dynamics in Japanese Retailing: From Techniques to Formats to Systems

By H. Meyer-Ohle

SMEs as the Unknown Stakeholder: Entrepreneurship in the Political Arena

By Massimiliano Di Bitetto, GianMarco Gilardoni, P. D'Anselmi

Brand Avatar: Translating Virtual World Branding into Real World Success

By Alycia De Mesa

Asian Brand Strategy: How Asia Builds Strong Brands

By M. Roll

Marketing Revealed: Challenging the Myths

By W. Burgers

Next. Now.: Trends for the Future

By Marian Salzman, Ira Matathia

Japanese Consumer Dynamics

By P. Haghirian

Myths about doing business in China

By Harold Chee, Christopher West

Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management

By P. Kuchinka

Market Entry in Japan: Theory and Management in a Turbulent Era

By Rene Haak, Ulrike Haak

The Ethical Organisation

By Alan Kitson, Robert Campbell

International Marketing in the Network Economy: A Knowledge-Based Approach

By F. Kohlbacher

Public Relations for the New Europe

By Trevor Morris, Simon Goldsworthy

Internet Marketing and Big Data Exploitation

By I. Chaston

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

John Maynard Keynes and the Economy of Trust: The Relevance of the Keynesian Social Thought in a Global Society

By D. Padua

Africans Investing in Africa: Understanding Business and Trade, Sector by Sector

By T. McNamee, M. Pearson, W. Boer

Lifestyle Brands: A Guide to Aspirational Marketing

By S. Saviolo, A. Marazza

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff