Masaaki (Mike) Kotabe, Kristiaan Helsen
Global Marketing Management
- Availability
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- Books2Africa Collection
- Subjects
-
- International
- Accounting
- Business
- Finance & Law
- Subjects
- Books
- Management
- Brands & Corporate Identity
- Sales & Marketing
- International Business
- Business & Finance
- University Textbooks
- International Accounting
- Call Centre Management
- International Sales & Marketing
- Sales Techniques
- International Business & Investing
- Author(s)
- Published
- Publisher
- John Wiley & Sons
- ISBN-10
- 0471755273
- ISBN-13
- 9780471755272
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