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Sales Techniques

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Marketing

By Baines, Paul, Fill, Chris, Page, Kelly, Paul Baines, Chris Fill, Kelly Page

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By Sunil Gupta, Donald Lehmann

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

The Global Brand

By Nigel Hollis

We First: How Brands and Consumers Use Social Media to Build a Better World

By Mainwaring, Simon

Marketing

By Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Retail Work

By Irena Grugulis, OEdul Bozkurt

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis

Customer Experience: Future Trends and Insights

By C. Shaw, Q. Dibeehi, S. Walden

The Marketing of Services

By Donald W. Cowell

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

By C. Burger, J. Weinmann

Brand Resilience: Managing Risk and Recovery in a High-speed World

By Jonathan R. Copulsky

The World Apple Market

By Andrew D O'Rourke

The Trust Manifesto: What you Need to do to Create a Better Internet

By Damian Bradfield

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

International Marketing

By Walsh, L. S.

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

IMC, The Next Generation

By Don Schultz, Heidi Schultz

The Marketing Edge

By Tony McBurnie, David Clutterbuck

The Handbook of Professional Selling and Sales Negotiation

By Simon Adams

Sales Excellence Pocketbook: Sales Excellence Pocketbook

By Patrick Forsyth

Marketing High Technology Services

By Sowter, Colin

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

By Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman

Customer Service: How to Achieve Total Customer Satisfaction

By Malcolm Peel

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

By Miller Heiman

books by subject

Sales Techniques

Marketing

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

The Global Brand

We First: How Brands and Consumers Use Social Media to Build a Better World

Marketing

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Retail Work

Marketing Competences and Strategic Flexibility in China

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

Customer Experience: Future Trends and Insights

The Marketing of Services

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

Brand Resilience: Managing Risk and Recovery in a High-speed World

The World Apple Market

The Trust Manifesto: What you Need to do to Create a Better Internet

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

International Marketing

Marketing Planning & Strategy: A Practical Introduction

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

IMC, The Next Generation

The Marketing Edge

The Handbook of Professional Selling and Sales Negotiation

Sales Excellence Pocketbook: Sales Excellence Pocketbook

Marketing High Technology Services

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Customer Service: How to Achieve Total Customer Satisfaction

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

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