books by subject
Sales Techniques
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Marketing
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Retail Work
Marketing Competences and Strategic Flexibility in China
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Customer Experience: Future Trends and Insights
The Marketing of Services
The Decentralized Energy Revolution: Business Strategies for a New Paradigm
Brand Resilience: Managing Risk and Recovery in a High-speed World
The World Apple Market
The Trust Manifesto: What you Need to do to Create a Better Internet
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
International Marketing
Marketing Planning & Strategy: A Practical Introduction
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
IMC, The Next Generation
Marketing
Brand Soul: How Cause Related Marketing Builds Brands
Ogilvy on Advertising
Images of Woman: Advertising in Women's Magazines
Principles Corporate Communication
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
The Marketing Edge
The Kim Kardashian Principle
The Fun Factor: Games, Sales Contests and Activities that Make Work Fun and Get Results
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
The Big Book of Sales Games
