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Sales Techniques

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Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

Ten Principles Behind Great Customer Experiences, The

By Matt Watkinson

Using the Media

By Denis MacShane

Marketing Channel Management: Strategic Planning and Tactics

By Hardy, K. G., Magrath, Allan J.

Brand Gap, The: Revised Edition

By Marty Neumeier

The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not

By Christine Harvey

The Vampire’s Assistant (Cirque Du Freak)

By Shan, Darren

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

Marketing for Dummies, 4th Edition

By Alexander Hiam (University of Massachusetts at Amherst)

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Successful Selling in a Week

By Christine Harvey

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Principles and Practice of Marketing, 3rd Ed.

By Jobber, David, David Jobber

Fashion Marketing: Contemporary Issues

By Dr. Tony Hines, Margaret Bruce

Successful Sales Management

By Stewart Grant

Marketing

By G.B. Giles

KISS Guide To Selling

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By Sunil Gupta, Donald Lehmann

The Trust Manifesto: What you Need to do to Create a Better Internet

By Damian Bradfield

International Marketing

By Walsh, L. S.

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

The World Apple Market

By Andrew D O'Rourke

Brand Resilience: Managing Risk and Recovery in a High-speed World

By Jonathan R. Copulsky