Sales Techniques

Ten Principles Behind Great Customer Experiences, The

By Matt Watkinson

The Marketing Book

By Michael J. Baker

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

How to Win Profitable Business

By Tom Cannon

Marketing Fashion - Portfolio

By Posner, Harriet

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Strategic Marketing: In the Customer Driven Organization

By Bradley

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Quality: Total Customer Service

By Lynda King Taylor

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

Selling 101

By Michael T. McGaulley

Why We Buy: The Science of Shopping

By Paco Underhill

Consumer Behaviour

By Jim Blythe

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

KISS Guide To Selling

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By Sunil Gupta, Donald Lehmann

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

By Patrick Ellis

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein