Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

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Books2Africa Collection
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Butterworth-Heinemann Ltd
ISBN-10
9780750606783
ISBN-13
9780750606783
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