books by subject
Call Centre Management
Soft Sell: The New Art of Persuasion, Self-Empowerment, and Relationships
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Retail Work
Marketing Competences and Strategic Flexibility in China
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Customer Experience: Future Trends and Insights
The Marketing of Services
The Decentralized Energy Revolution: Business Strategies for a New Paradigm
Brand Resilience: Managing Risk and Recovery in a High-speed World
The World Apple Market
International Marketing
Marketing Planning & Strategy: A Practical Introduction
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
IMC, The Next Generation
Marketing
Brand Soul: How Cause Related Marketing Builds Brands
Ogilvy on Advertising
Images of Woman: Advertising in Women's Magazines
Principles Corporate Communication
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
The Go-Giver: A Little Story About a Powerful Business Idea
Winning Sales Letters: JFR's Essential Secrets
White Fang (Collins Classics)
How to sell with NLP: The Powerful Way to Guarantee Your Sales Success
International Marketing
Marketing Plan: A Practitioner's Guide
The Seven Keys to Managing Strategic Accounts
The Mind/Body Prescription
