Call Centre Management

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...

By Judy Allen

The Way of the Dog: The Art of Making Success Inevitable

By Geoffrey Burch

Making the Sale

By Fifty Lessons

Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

By Neil Russell-Jones & Lynne Jones

Selling Professionally

By Rebecca L. Morgan

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

Driving Loyalty

By Kirk Kazanjian

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.

Management of Marketing

By Paul Reynolds, Geoff Lancaster

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

Outsourcing and Offshoring Business Services

By Leslie P. Willcocks, Mary C. Lacity, Chris Sauer

The Pirate's Guide to Sales: A Seller's Guide for Getting from Why to Buy

By Menke, Tyler

Marketing

By Baines, Paul, Fill, Chris

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard

The Long Tail

By Anderson, Chris

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

Selling and Sales Management

By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

Marketing

By Geoff Lancaster, Paul Reynolds

Fundamentals of Marketing

By Kenneth E. Miller

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Marketing

By Paul Reynolds, Geoff Lancaste

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Selling and Sales Management

By David Jobber, Geoffrey Lancaster