Call Centre Management

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

By Seth Godin

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

By Kerpen, Dave

Ditch the Pitch: The Art of Improvised Persuasion

By Steve Yastrow

Can't Sell Won't Sell: Advertising, politics and culture wars Why adland has stopped selling and started saving the world

By Steve Harrison

How to Sell Anything on Amazon...and Make a Fortune!

By Michael Bellomo, Joel Elad

Marketing: Concepts and Strategies

By Sally Dibb, etc., Simpkin, Pride, Ferrell, Dibb, Sally

Marketing Communications: 2004-2005

By Graham Hughes, Chris Fill

International Marketing

By Joshi

Advertising as Communication

By Gillian Dyer

"Harvard Business Review" on Marketing

By Harvard Business Review

Creative Arts Marketing

By Elizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan, Terry O' Sullivan, Catherine O' Sullivan (Airedale and Wharfdale College)

Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services

By Jeffrey P. Davidson

Marketing Imagination

By Theodore Levitt

The Financial time guide to marketing from advertising to zen (Financial Times Series)

By Ambler, Tim.

Social Marketing and Public Health: Theory and Practice

By Jeff French, Clive Blair-Stevens, Dominic Mcvey, Rowena Merritt

The Oxford Textbook of Marketing

By Keith John Blois

Strategic Marketing: Creating Competitive Advantage

By West, Douglas, Ford, John, Ibrahim, Essam

An Integrative Guide to Consumer Neuroscience

By Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity), Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration a...

Fame and Fortune: How Successful Companies Build Winning Reputations

By Charles Fombrun, Cees Van Riel

Conjoint Measurement: Methods and Applications

By Anders Gustafsson, Andreas Hermann, Frank Huber, A. Herrmann (University of Mainz, Germany)

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

By Laura R. Oswald (President, President, Marketing Semiotics Inc.)

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

By Glen L. Urban, Steve Star

12 Steps to Success Through Service

By Hopson, Barrie, Scally, Mike

Simply Marketing Communications

By Fill, Chris

Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale

By Rick Page

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

By Michael J. A. Berry, Gordon S. Linoff

Ten Keys to Dynamic Customer Relations

By Gregory H. Sorensen

Emotional Selling: Using Emotional Intelligence to Get Sales

By David Yule

Jeffrey Gitomer's Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

By Jeffrey H. Gitomer, Jeffrey Gitomer

Website Management (Computing Study Texts)

By Elliott, G.