books by subject
Call Centre Management
Marketing Case Studies: How to Tackle Them - How to Answer Them
Marketing Communications: 2003-2004
Selling and Sales Management
The Marketing Primer
INTRODUCTION TO MARKETING
Introduction to Marketing
CIM Study Text: Marketing Fundamentals
Management of Marketing
Selling and Sales Management 10th edn
Fundamentals of Marketing
The Handbook of Brand Management
Wally Olins on Branding
The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1
Marketing Tourism Products: Concepts, Issues, Cases
Direct and Database Marketing: Targeting Interaction Control and Continuity
Traction: How Any Startup Can Achieve Explosive Customer Growth
Good Business: Your World Needs You
Contagious: How to Build Word of Mouth in the Digital Age
Inside Her Pretty Little Head: Branding and Marketing to Women
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations
The Challenge of Strategic Management
The Pirate's Guide to Sales: A Seller's Guide for Getting from Why to Buy
Selling and Sales Management
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
The Long Tail
How to Sell a Service: Guidelines for Effective Selling in a Service Business
Marketing
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Marketing Mistakes
