books by subject
Call Centre Management
Ogilvy on Advertising
Marketing
KISS Guide To Selling
The Future of Competition: Co-Creating Unique Value With Customers
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Global Brand
We First: How Brands and Consumers Use Social Media to Build a Better World
Marketing
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Retail Work
Marketing Competences and Strategic Flexibility in China
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Customer Experience: Future Trends and Insights
The Marketing of Services
The Decentralized Energy Revolution: Business Strategies for a New Paradigm
Brand Resilience: Managing Risk and Recovery in a High-speed World
The World Apple Market
International Marketing
Marketing Planning & Strategy: A Practical Introduction
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
IMC, The Next Generation
Marketing
Brand Soul: How Cause Related Marketing Builds Brands
The Kim Kardashian Principle
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
The Fun Factor: Games, Sales Contests and Activities that Make Work Fun and Get Results
The Big Book of Sales Games
The Marketing Edge
