Call Centre Management

One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing

By Don Peppers, Martha Rogers, Ph.D

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis

Customer Experience: Future Trends and Insights

By C. Shaw, Q. Dibeehi, S. Walden

The Marketing of Services

By Donald W. Cowell

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

By C. Burger, J. Weinmann

Brand Resilience: Managing Risk and Recovery in a High-speed World

By Jonathan R. Copulsky

The World Apple Market

By Andrew D O'Rourke

International Marketing

By Walsh, L. S.

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Marketing

By Baines, Paul, Fill, Chris, Page, Kelly, Paul Baines, Chris Fill, Kelly Page

Brand Soul: How Cause Related Marketing Builds Brands

By Hamish Pringle, Marjorie Thompson, Ted Turner, Jane Fonda

Ogilvy on Advertising

By David Ogilvy

Images of Woman: Advertising in Women's Magazines

By Trevor Millum

Principles Corporate Communication

By Van Riel

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

By Jeffrey Gitomer

The Go-Giver: A Little Story About a Powerful Business Idea

By Bob Burg, John David Mann

Winning Sales Letters: JFR's Essential Secrets

By John Fraser-Robinson

Soft Sell: The New Art of Persuasion, Self-Empowerment, and Relationships

By Tim Connor

Sales Letters that Sell

By Laura Brill

Instructor's Edition: International Edition

By Philip T. Kotler, Gary Armstrong

Marketing Plan: A Practitioner's Guide

By John Westwood

The Seven Keys to Managing Strategic Accounts

By Sallie Sherman, Joseph Sperry, Samuel Reese

The Mind/Body Prescription

By John E Sarno

White Fang (Collins Classics)

By JACK LONDON

Maigret and the Killer: Inspector Maigret #70

By Georges Simenon, Shaun Whiteside

Neonatology: Management, Procedures, On-Call Problems, Diseases, and Drugs, Fifth Edition

By Tricia Gomella