Call Centre Management

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Marketing Fashion - Portfolio

By Posner, Harriet

How to Win Profitable Business

By Tom Cannon

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

The Marketing Book

By Michael J. Baker

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

Import/Export: How to Get Started in International Trade

By Carl Nelson

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Calm Calligraphy: Calm Your Mind with the Art of Calligraphy

By Malleus Enrico Ragni

Brilliant Selling

By Tom Bird, Jeremy Cassell

Kellogg on Marketing 2e

By A Tybout

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Seven Pillars of Sales Success

By Jonathan Evetts

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Consumption

By Robert Bocock

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Jonathan Taylor

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Develop a Winning Marketing Plan: Match your products to your market, and make your business grow

By Stone, Phil

Marketing

By Ian Swift, Andrew Gillespie

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)