books by subject
Call Centre Management
The World Apple Market
Brand Resilience: Managing Risk and Recovery in a High-speed World
The Decentralized Energy Revolution: Business Strategies for a New Paradigm
The Marketing of Services
Customer Experience: Future Trends and Insights
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
Marketing Competences and Strategic Flexibility in China
Retail Work
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing
We First: How Brands and Consumers Use Social Media to Build a Better World
The Global Brand
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Future of Competition: Co-Creating Unique Value With Customers
KISS Guide To Selling
Marketing
Calm Calligraphy: Calm Your Mind with the Art of Calligraphy
Marketing Fashion - Portfolio
How to Win Profitable Business
eMarketing eXcellence (Emarketing Essentials)
Strategic Marketing Decisions In Global Markets
Marketing: Real People, Real Decisions
Marketing Strategy: A Decision-Focused Approach
The Marketing Book
Services Marketing: Text and Cases
Import/Export: How to Get Started in International Trade
Understanding Management: Social Science Foundations: The Social Science Foundations
Lovemarks: The Future Beyond Brands
