Call Centre Management

Principles Corporate Communication

By Van Riel

Images of Woman: Advertising in Women's Magazines

By Trevor Millum

Ogilvy on Advertising

By David Ogilvy

Brand Soul: How Cause Related Marketing Builds Brands

By Hamish Pringle, Marjorie Thompson, Ted Turner, Jane Fonda

Marketing

By Baines, Paul, Fill, Chris, Page, Kelly, Paul Baines, Chris Fill, Kelly Page

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

International Marketing

By Walsh, L. S.

The World Apple Market

By Andrew D O'Rourke

Brand Resilience: Managing Risk and Recovery in a High-speed World

By Jonathan R. Copulsky

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

By C. Burger, J. Weinmann

The Marketing of Services

By Donald W. Cowell

Customer Experience: Future Trends and Insights

By C. Shaw, Q. Dibeehi, S. Walden

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

Marketing Fashion - Portfolio

By Posner, Harriet

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Consumer Behaviour

By Jim Blythe

Why We Buy: The Science of Shopping

By Paco Underhill

Selling 101

By Michael T. McGaulley

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Import/Export: How to Get Started in International Trade

By Carl Nelson

The Marketing Book

By Michael J. Baker