Call Centre Management

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing, Cranfield School of Management), Chris Fill (is Director of Fillassociates and former Principal Lecturer at the University of Portsmouth. Chris now works with a variety of private and not-for-profit organi...

How to Succeed as an Independent Consultant

By Herman R. Holtz

Consumer Behaviour: Applications in Marketing

By Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele

"Daily Telegraph" Guide to Effective Advertising for the Small Business

By Harry Carter

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

By Perry Marshall, Mike Rhodes, Bryan Todd

Working the Crowd: Social Media Marketing for Business

By Eileen Brown

Marketing Warfare (MARKETING/SALES/ADV & PROMO)

By Ries, Al, Trout, Jack

Modern Marketing (M & E Handbook Series)

By Jefkins, Frank

A First Course in Marketing

By Frank William Jefkins

Marketing Management: Millennium Edition: United States Edition

By Philip T. Kotler

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy

By Barry Feig

Marketing for Entrepreneurs

By Jurgen Wolff

Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series)

By Halligan, Brian, Shah, Dharmesh, Scott, David Meerman

Buzz: Harness the Power of Influence and Create Demand

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing of High-Technology Products and Innovations: International Edition

By Jakki J Mohr, Sanjit Sengupta, Stanley Slater

Marketing: An Introductory Text

By Michael J. Baker

Secrets of Effective Direct Mail

By John Fraser-Robinson

A. to Z. of Sales Management

By John Fenton

Quantitative Methods in Marketing

By Graham J. Hooley, Michael K. Hussey

Selling to Win

By Richard Denny

How to Sell Anything on eBay . . . and Make a Fortune!

By Prince, Dennis

McCormack on Selling

By Mark H. McCormack

Creative Arts Marketing

By Elizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan, Terry O' Sullivan, Catherine O' Sullivan (Airedale and Wharfdale College)

Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services

By Jeffrey P. Davidson

Marketing Imagination

By Theodore Levitt

The Financial time guide to marketing from advertising to zen (Financial Times Series)

By Ambler, Tim.

Social Marketing and Public Health: Theory and Practice

By Jeff French, Clive Blair-Stevens, Dominic Mcvey, Rowena Merritt

The Oxford Textbook of Marketing

By Keith John Blois

Strategic Marketing: Creating Competitive Advantage

By West, Douglas, Ford, John, Ibrahim, Essam

An Integrative Guide to Consumer Neuroscience

By Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity), Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration a...