books by subject

Call Centre Management

Filter by available

Driving Loyalty

By Kirk Kazanjian

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Selling Professionally

By Rebecca L. Morgan

Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

By Neil Russell-Jones & Lynne Jones

Making the Sale

By Fifty Lessons

The Way of the Dog: The Art of Making Success Inevitable

By Geoffrey Burch

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...

By Judy Allen

Marketing Complementary Therapy 4

By Steven A. Harold

The Ultimate Small Business Marketing Book

By Dee Blick

Sales On A Beermat

By Chris West, Mike Southon

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

By John Jantsch

The Sales Bible, New Edition: The Ultimate Sales Resource

By Jeffrey Gitomer

Cold Calling for Women: Opening Doors and Closing Sales

By Wendy Weiss

The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months

By Dan Kennedy, Bill Glazer, Robert Skrob

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

By Seth Godin

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

By Kerpen, Dave

Ditch the Pitch: The Art of Improvised Persuasion

By Steve Yastrow

Can't Sell Won't Sell: Advertising, politics and culture wars Why adland has stopped selling and started saving the world

By Steve Harrison

How to Sell Anything on Amazon...and Make a Fortune!

By Michael Bellomo, Joel Elad

Marketing: Concepts and Strategies

By Sally Dibb, etc., Simpkin, Pride, Ferrell, Dibb, Sally

Marketing Communications: 2004-2005

By Graham Hughes, Chris Fill

International Marketing

By Joshi

Advertising as Communication

By Gillian Dyer

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies

By Robert B Miller, Stephen E Heiman, Tad Tuleja

HNC/HND Business: Option Module 5: Marketing '96

By BPP

The Perfect Close: The Secret To Closing Sales - The Best Selling Practices & Techniques For Closing The Deal

By James M Muir

Marketing For Dummies

By C. Smith, Alexander Hiam