books by subject
Call Centre Management
Import/Export: How to Get Started in International Trade
Understanding Management: Social Science Foundations: The Social Science Foundations
Lovemarks: The Future Beyond Brands
Calm Calligraphy: Calm Your Mind with the Art of Calligraphy
Brilliant Selling
Kellogg on Marketing 2e
Fundamentals of Marketing
A Murder of Quality (Penguin Modern Classics)
Marketing
Contemporary Issues in Marketing and Consumer Behaviour
Managing Marketing: Marketing Success Through Good Management Practice
Marketing Plans: How to Prepare Them, How to Use Them
The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
Principles and Practice of Marketing
Essentials of Marketing
Successful Selling in a Week
International Marketing
From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!
CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work
How to Write and Sell a Book Proposal
The Long Tail: How Endless Choice is Creating Unlimited Demand
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue
Perennial Seller: The Art of Making and Marketing Work that Lasts
Twitter Power: How to Dominate Your Market One Tweet at a Time
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Humour, Work and Organization
Services Marketing