books by subject
Call Centre Management

Import/Export: How to Get Started in International Trade

Understanding Management: Social Science Foundations: The Social Science Foundations

Lovemarks: The Future Beyond Brands

Calm Calligraphy: Calm Your Mind with the Art of Calligraphy

Brilliant Selling

Kellogg on Marketing 2e

Fundamentals of Marketing

A Murder of Quality (Penguin Modern Classics)

Marketing

Contemporary Issues in Marketing and Consumer Behaviour

Managing Marketing: Marketing Success Through Good Management Practice

Marketing Plans: How to Prepare Them, How to Use Them

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

Principles and Practice of Marketing

Essentials of Marketing

Successful Selling in a Week

International Marketing

From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

How to Write and Sell a Book Proposal

The Long Tail: How Endless Choice is Creating Unlimited Demand

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

Perennial Seller: The Art of Making and Marketing Work that Lasts

Twitter Power: How to Dominate Your Market One Tweet at a Time

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Humour, Work and Organization

Services Marketing
