Call Centre Management

SPIN-Selling

By Neil Rackham

The Strategy of Distribution Management

By Martin Christopher

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

By Erdener Kaynak

Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Erik Qualman

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Contemporary Selling: Building Relationships, Creating Value - 4th edition

By Mark W. Johnston (Rollins College, USA), Greg W. Marshall (Rollins College

Export Marketing for a Small Handicraft Business

By Edward Millard

Selling on Amazon For Dummies

By Deniz Olmez, Joseph Kraynak (Indianapolis, IN)

Marketing

By Paul Baines, Chris Fill, Sara Rosengren

Your Ad Here: The Cool Sell of Guerrilla Marketing

By Michael Serazio

Brands

By Marcel Danesi

Marketing Management: Analysis, Planning and Control

By Kotler, Philip

The Marketing Secrets of a Multimillionaire Entrepreneur

By Jonathan Jay

Different: Escaping the Competitive Herd

By Youngme Moon

A Handbook of Sales and Marketing Management

By Len Rogers

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Commonsense Direct Marketing

By Drayton Bird

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Essentials of Services Marketing

By Jochen Wirtz, Patricia Chew, Christopher H Lovelock

Marketing Communications: A Brand Narrative Approach

By Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith

Sustainability Marketing: A Global Perspective

By Frank-Martin Belz, Ken Peattie

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Principles of Services Marketing

By Adrian Palmer

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt