Call Centre Management

Successful Selling in a Week

By Christine Harvey

Marketing for Dummies, 4th Edition

By Alexander Hiam (University of Massachusetts at Amherst)

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

The Vampire’s Assistant (Cirque Du Freak)

By Shan, Darren

Call Sign Chaos: Learning to Lead

By Jim Mattis

The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not

By Christine Harvey

Brand Gap, The: Revised Edition

By Marty Neumeier

Using the Media

By Denis MacShane

Ten Principles Behind Great Customer Experiences, The

By Matt Watkinson

The Anatomy of Liverpool: A History in Ten Matches

By Jonathan Wilson, Scott Murray

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Consumer Behaviour

By Jim Blythe

Why We Buy: The Science of Shopping

By Paco Underhill

Selling 101

By Michael T. McGaulley

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Marketing Fashion - Portfolio

By Posner, Harriet

How to Win Profitable Business

By Tom Cannon

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

The Marketing Book

By Michael J. Baker

Services Marketing: Text and Cases

By Steve Baron, Kim Harris