books by subject
Call Centre Management
The Go-Giver: A Little Story About a Powerful Business Idea
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Principles Corporate Communication
Images of Woman: Advertising in Women's Magazines
Ogilvy on Advertising
Brand Soul: How Cause Related Marketing Builds Brands
Marketing
IMC, The Next Generation
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Marketing Planning & Strategy: A Practical Introduction
International Marketing
The World Apple Market
Brand Resilience: Managing Risk and Recovery in a High-speed World
The Decentralized Energy Revolution: Business Strategies for a New Paradigm
The Marketing of Services
Customer Experience: Future Trends and Insights
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
Marketing Competences and Strategic Flexibility in China
Retail Work
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing
We First: How Brands and Consumers Use Social Media to Build a Better World
The Global Brand
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Future of Competition: Co-Creating Unique Value With Customers
KISS Guide To Selling
Marketing
Fashion Marketing: Contemporary Issues
