Call Centre Management

The Handbook of Brand Management

By David John Arnold

Marketing Mistakes

By Robert F. Hartley

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

Outsourcing and Offshoring Business Services

By Leslie P. Willcocks, Mary C. Lacity, Chris Sauer

The Pirate's Guide to Sales: A Seller's Guide for Getting from Why to Buy

By Menke, Tyler

Marketing

By Baines, Paul, Fill, Chris

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard

The Long Tail

By Anderson, Chris

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

Selling and Sales Management

By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

Marketing

By Geoff Lancaster, Paul Reynolds

Fundamentals of Marketing

By Kenneth E. Miller

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

CIM Study Text: Marketing Fundamentals

By The CIM

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

INTRODUCTION TO MARKETING

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Marketing

By Paul Reynolds, Geoff Lancaste

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

Essentials of Marketing 4/e

By Lancaster, Geoff, Massingham, Lester

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)