Call Centre Management

Sales Bible

By Jeffrey Gitomer

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Marketing

By Ian Swift, Andrew Gillespie

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Develop a Winning Marketing Plan: Match your products to your market, and make your business grow

By Stone, Phil

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

Seven Pillars of Sales Success

By Jonathan Evetts

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Jonathan Taylor

Consumption

By Robert Bocock

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

The New Rules of Retail: Competing in the World's Toughest Marketplace

By Robin Lewis, Michael Dart

Ethical Marketing and The New Consumer

By Chris Arnold

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

New Economy - New Competition: The Rise of the Consumer?

By D. Asch, B. Wolfe

Asian Brand Strategy: How Asia Builds Strong Brands

By M. Roll

Next. Now.: Trends for the Future

By Marian Salzman, Ira Matathia

Marketing Strategy and Management

By Baker, Michael J.

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Italian Banking and Financial Law: Intermediaries and Markets

By D. Siclari

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

The Future of Brands: 25 Visions of the Future of Branding

By Rita Clifton, Esther Maughan

eBay Business All-in-One Desk Reference for Dummies

By Marsha Collier (Los Angeles, CA, Author)