Call Centre Management

Fame and Fortune: How Successful Companies Build Winning Reputations

By Charles Fombrun, Cees Van Riel

Conjoint Measurement: Methods and Applications

By Anders Gustafsson, Andreas Hermann, Frank Huber, A. Herrmann (University of Mainz, Germany)

Doing Semiotics: A Research Guide for Marketers at the Edge of Culture

By Laura R. Oswald (President, President, Marketing Semiotics Inc.)

Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

By Glen L. Urban, Steve Star

"Harvard Business Review" on Marketing

By Harvard Business Review

Website Management (Computing Study Texts)

By Elliott, G.

Japanese for Busy People I: Romanized Version

By Ajalt

Jeffrey Gitomer's Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

By Jeffrey H. Gitomer, Jeffrey Gitomer

Morality and the Market: Consumer Pressure for Corporate Accountability

By N. Craig Smith

Jeffrey Gitomer's Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success and Happiness: New Edition, Updated and Revised

By Jeffrey Gitomer

12 Steps to Success Through Service

By Hopson, Barrie, Scally, Mike

Emotional Selling: Using Emotional Intelligence to Get Sales

By David Yule

Ten Keys to Dynamic Customer Relations

By Gregory H. Sorensen

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

By Michael J. A. Berry, Gordon S. Linoff

Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale

By Rick Page

Simply Marketing Communications

By Fill, Chris