Call Centre Management

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

Strategic Marketing in Practice: 2004-2005

By Ashok Ranchhod

Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University

Wave 4: Network Marketing in the 21st Century

By Poe, Richard

Marketing: A Behavioural Analysis

By Peter M. Chisnall

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Packaging Design: Smith and Milton (Issues in design)

By Milton, Howard

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns

E–Mail Marketing For Dummies

By Arnold, John

Against the Third Way: An Anti-Capitalist Critique

By Alex Callinicos (University of York)

Power Selling

By Jeffrey Weiss, Michael Friedman

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Wally Olins on Branding

By Wally Olins

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations

By Tom Peters

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson