Call Centre Management

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

Strategic Marketing in Practice: 2004-2005

By Ashok Ranchhod

Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University

Wave 4: Network Marketing in the 21st Century

By Poe, Richard

Marketing: A Behavioural Analysis

By Peter M. Chisnall

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Packaging Design: Smith and Milton (Issues in design)

By Milton, Howard

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns