Call Centre Management

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

By C. Burger, J. Weinmann

The Marketing of Services

By Donald W. Cowell

Customer Experience: Future Trends and Insights

By C. Shaw, Q. Dibeehi, S. Walden

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Retail Work

By Irena Grugulis, OEdul Bozkurt

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Marketing

By Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong

We First: How Brands and Consumers Use Social Media to Build a Better World

By Mainwaring, Simon

The Global Brand

By Nigel Hollis

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By Sunil Gupta, Donald Lehmann

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

KISS Guide To Selling

Marketing

By G.B. Giles

Fashion Marketing: Contemporary Issues

By Dr. Tony Hines, Margaret Bruce

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Successful Selling in a Week

By Christine Harvey

Marketing for Dummies, 4th Edition

By Alexander Hiam (University of Massachusetts at Amherst)

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

The Vampire’s Assistant (Cirque Du Freak)

By Shan, Darren

Call Sign Chaos: Learning to Lead

By Jim Mattis

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Principles of Services Marketing

By Adrian Palmer

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Marketing Communications: A Brand Narrative Approach

By Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith