books by subject
Call Centre Management
Customer Service: How to Achieve Total Customer Satisfaction
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Customer Experience: Future Trends and Insights
The Marketing of Services
The Decentralized Energy Revolution: Business Strategies for a New Paradigm
Brand Resilience: Managing Risk and Recovery in a High-speed World
The World Apple Market
International Marketing
Marketing Planning & Strategy: A Practical Introduction
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
IMC, The Next Generation
Marketing
Brand Soul: How Cause Related Marketing Builds Brands
Ogilvy on Advertising
Images of Woman: Advertising in Women's Magazines
Principles Corporate Communication
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
The Go-Giver: A Little Story About a Powerful Business Idea
Winning Sales Letters: JFR's Essential Secrets
Soft Sell: The New Art of Persuasion, Self-Empowerment, and Relationships
Sales Letters that Sell
One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing
The Handbook of Professional Selling and Sales Negotiation
Sales Excellence Pocketbook: Sales Excellence Pocketbook
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
Marketing for Hospitality and Tourism, Global Edition
Neonatology: Management, Procedures, On-Call Problems, Diseases, and Drugs, Fifth Edition
Strategic Marketing: A Practical Approach
