Call Centre Management

Marketing

By Paul Baines

A Murder of Quality (Penguin Modern Classics)

By Carré, John le

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Kellogg on Marketing 2e

By A Tybout

Brilliant Selling

By Tom Bird, Jeremy Cassell

Calm Calligraphy: Calm Your Mind with the Art of Calligraphy

By Malleus Enrico Ragni

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Import/Export: How to Get Started in International Trade

By Carl Nelson

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

The Marketing Book

By Michael J. Baker

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

How to Win Profitable Business

By Tom Cannon

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not

By Christine Harvey

Brand Gap, The: Revised Edition

By Marty Neumeier

Using the Media

By Denis MacShane

Ten Principles Behind Great Customer Experiences, The

By Matt Watkinson

The Anatomy of Liverpool: A History in Ten Matches

By Jonathan Wilson, Scott Murray

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)