Call Centre Management

Selling Professionally

By Rebecca L. Morgan

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

Driving Loyalty

By Kirk Kazanjian

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.

Essentials of Marketing 4/e

By Lancaster, Geoff, Massingham, Lester

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Marketing

By Paul Reynolds, Geoff Lancaste

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

The Marketing Primer

By Geoff Lancaster, Lester Massingham

INTRODUCTION TO MARKETING

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

CIM Study Text: Marketing Fundamentals

By The CIM

Management of Marketing

By Paul Reynolds, Geoff Lancaster

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Fundamentals of Marketing

By Kenneth E. Miller

Marketing

By Geoff Lancaster, Paul Reynolds

Selling and Sales Management

By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

The Long Tail

By Anderson, Chris

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education