books by subject

Call Centre Management

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Kellogg on Marketing 2e

By A Tybout

Brilliant Selling

By Tom Bird, Jeremy Cassell

Calm Calligraphy: Calm Your Mind with the Art of Calligraphy

By Malleus Enrico Ragni

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Import/Export: How to Get Started in International Trade

By Carl Nelson

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

The Marketing Book

By Michael J. Baker

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Selling 101

By Michael T. McGaulley

Brand Gap, The: Revised Edition

By Marty Neumeier

Using the Media

By Denis MacShane

Ten Principles Behind Great Customer Experiences, The

By Matt Watkinson

The Anatomy of Liverpool: A History in Ten Matches

By Jonathan Wilson, Scott Murray

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Consumer Behaviour

By Jim Blythe

Why We Buy: The Science of Shopping

By Paco Underhill

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)