Call Centre Management

Marketing Environment: 2004-2005

By Marketing Knowledge

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.

Ethical Marketing and The New Consumer

By Chris Arnold

The New Rules of Retail: Competing in the World's Toughest Marketplace

By Robin Lewis, Michael Dart

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Consumption

By Robert Bocock

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Jonathan Taylor

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Seven Pillars of Sales Success

By Jonathan Evetts

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Develop a Winning Marketing Plan: Match your products to your market, and make your business grow

By Stone, Phil

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Marketing

By Ian Swift, Andrew Gillespie

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Sales Bible

By Jeffrey Gitomer

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

Humour, Work and Organization

By Westwood, Robert, Rhodes, Carl

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons, Pauline Maclaran, Parsons, Elizabeth, Maclaran, Pauline

Managing Marketing: Marketing Success Through Good Management Practice

By Palmer, Roger

Marketing

By Paul Baines

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher