Call Centre Management

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

Seven Pillars of Sales Success

By Jonathan Evetts

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Jonathan Taylor

Consumption

By Robert Bocock

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

The New Rules of Retail: Competing in the World's Toughest Marketplace

By Robin Lewis, Michael Dart

Ethical Marketing and The New Consumer

By Chris Arnold

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

New Economy - New Competition: The Rise of the Consumer?

By D. Asch, B. Wolfe

Asian Brand Strategy: How Asia Builds Strong Brands

By M. Roll

Next. Now.: Trends for the Future

By Marian Salzman, Ira Matathia

Marketing Strategy and Management

By Baker, Michael J.

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Italian Banking and Financial Law: Intermediaries and Markets

By D. Siclari

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

The Future of Brands: 25 Visions of the Future of Branding

By Rita Clifton, Esther Maughan

eBay Business All-in-One Desk Reference for Dummies

By Marsha Collier (Los Angeles, CA, Author)

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Strategic Market Management

By David A. Aaker

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin