books by subject
Call Centre Management

From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

Marketing: Principles and Practice

eBay Business All-in-One Desk Reference for Dummies

The Future of Brands: 25 Visions of the Future of Branding

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Brand Resilience: Managing Risk and Recovery in a High-Speed World

Italian Banking and Financial Law: Intermediaries and Markets

Market-Driven Management: Strategic and Operational Marketing

Billions: Selling to the New Chinese Consumer

Marketing Strategy and Management

Next. Now.: Trends for the Future

Asian Brand Strategy: How Asia Builds Strong Brands

New Economy - New Competition: The Rise of the Consumer?

Strategic International Marketing: An Advanced Perspective

Mastering Fashion Marketing (Palgrave Master Series)

Ethical Marketing and The New Consumer

The New Rules of Retail: Competing in the World's Toughest Marketplace

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

Sustainable Tourism

Destination Branding: Creating the unique destination proposition

Consumption

Marketing Communications: Integrating Offline and Online with Social Media

Twitter Power: How to Dominate Your Market One Tweet at a Time

Services Marketing

Humour, Work and Organization

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue
