books by subject
Call Centre Management
Relationship Marketing
Marketing Services: Competing through Quality
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands
Marketing South African Tourism and Hospitality
Marketing Plans: How to Prepare Them, How to Use Them
International Marketing Strategy
Ise Marketing Principles and Best Practice
Corporate Reputation, Brand and Communication
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
Global Marketing: An Interactive Approach
The Marketing Century: How Marketing Drives Business and Shapes Society
Marketing Environment: 2004-2005
CIM Coursebook: Project Management in Marketing
Strategic Market Management
Market-Led Strategic Change: Transforming the Process of Going to Market
CIM - 7 Marketing Communications: Study Text
CIM Analysis and Evaluation: Study Text: 2005
Principles of Marketing
Marketing Strategy: A Decision-Focused Approach
Principles of Services Marketing
Marketing Strategies: A Contemporary Approach
Strategic Marketing Management: planning, implementation and control
Analysis and Evaluation: 2006-2007
Sustainability Marketing: A Global Perspective
Export Marketing for a Small Handicraft Business
Socialnomics: How Social Media Transforms the Way We Live and Do Business
Creative Arts Marketing
Contemporary Selling: Building Relationships, Creating Value - 4th edition
The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture