Call Centre Management

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Commonsense Direct Marketing

By Drayton Bird

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

A Handbook of Sales and Marketing Management

By Len Rogers

Different: Escaping the Competitive Herd

By Youngme Moon

The Marketing Secrets of a Multimillionaire Entrepreneur

By Jonathan Jay

Marketing Management: Analysis, Planning and Control

By Kotler, Philip

Brands

By Marcel Danesi

eBay Business All-in-One Desk Reference for Dummies

By Marsha Collier (Los Angeles, CA, Author)

New Economy - New Competition: The Rise of the Consumer?

By D. Asch, B. Wolfe

Asian Brand Strategy: How Asia Builds Strong Brands

By M. Roll

Next. Now.: Trends for the Future

By Marian Salzman, Ira Matathia

Marketing Strategy and Management

By Baker, Michael J.

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Italian Banking and Financial Law: Intermediaries and Markets

By D. Siclari

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

The Future of Brands: 25 Visions of the Future of Branding

By Rita Clifton, Esther Maughan

Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Erik Qualman

Marketing

By Paul Baines, Chris Fill, Sara Rosengren

Selling on Amazon For Dummies

By Deniz Olmez, Joseph Kraynak (Indianapolis, IN)

Export Marketing for a Small Handicraft Business

By Edward Millard

Contemporary Selling: Building Relationships, Creating Value - 4th edition

By Mark W. Johnston (Rollins College, USA), Greg W. Marshall (Rollins College

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

SPIN-Selling

By Neil Rackham

The Strategy of Distribution Management

By Martin Christopher