Call Centre Management

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.

Strategic Market Management

By David A. Aaker

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Marketing Environment: 2004-2005

By Marketing Knowledge

The Marketing Century: How Marketing Drives Business and Shapes Society

By The CIM, Jeremy Kourdi

Global Marketing: An Interactive Approach

By Kate Gillespie, H. David Hennessey, Jean-Pierre Jeannet, Hubert D. Hennessey

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

By Laurie Young

Corporate Reputation, Brand and Communication

By Stuart Roper, Chris Fill

Ise Marketing Principles and Best Practice

By K. Hoffman, Michael R. Czinkota

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing South African Tourism and Hospitality

By Richard George

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Against the Third Way: An Anti-Capitalist Critique

By Alex Callinicos (University of York)

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

Wally Olins on Branding

By Wally Olins

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Power Selling

By Jeffrey Weiss, Michael Friedman

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares