Call Centre Management

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

Wally Olins on Branding

By Wally Olins

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Power Selling

By Jeffrey Weiss, Michael Friedman

Against the Third Way: An Anti-Capitalist Critique

By Alex Callinicos (University of York)

E–Mail Marketing For Dummies

By Arnold, John

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Marketing Plans for Services: A Complete Guide

By Adrian Payne, Malcolm McDonald, Pennie Frow

Marketing Environment: 2006/07

By Michael Oldroyd

Strategic Marketing in Practice: 05/06

By Ashok Ranchhod

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

By Fill, Chris

Marketing in Practice: 2007/08

By Tony Curtis

Marketing Fundamentals: 05/06

By Frank Withey, Geoff Lancaster

Marketing Planning: Strategy, Environment and Context

By Blythe, Jim

International Marketing Strategy: 2003-2004

By Steve Carter

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

By BPP

CIM - 11 Managing Marketing Performance: Study Text

By BPP Learning Media

Essentials of Marketing

By Frances Brassington, Stephen Pettitt

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Packaging Design: Smith and Milton (Issues in design)

By Milton, Howard

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil