Tc Melewar (Middlesex University London, UK)
Facets of Corporate Identity, Communication and Reputation
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- Books2Africa Collection
- Subjects
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- Special Features
- Business & Economic History
- Company Histories
- Business Economics
- Call Centre Management
- Organisational Theory & Behaviour Management
- Advertising
- Brands & Corporate Identity
- Marketing Management
- Public Relations
- Sales Techniques
- History
- Journalistic Writing
- Journalistic Communication Studies
- Media Studies
- Sociology Reference
- Industries
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- Author(s)
- Published
- Publisher
- Routledge
- ISBN-10
- 9780415405287
- ISBN-13
- 9780415405287
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