Advertising

Colour in Art and Advertising (Wonderful World of Colour S.)

By Morgan, Sally, Adrian, Morris, Richard

Tested Advertising Methods (Prentice Hall Business Classics)

By Caples, Hahn

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By Kirby, Justin

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By Parente, Donald, etc., Barban, Arnold M., Van Den Bergh, Bruce G., Marra, James L.

Contagious: How to Build Word of Mouth in the Digital Age

By Berger, Jonah

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

By Lathrop, Tad

Posters: A Concise History

By John Barnicoat

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

By Kenneth Roman, David Ogilivy

Inn Signs

By Lamb, Cadbury, Wright, Gordon

Agencynomics: Black and White Illustrative Edition / Non Colour Image Version

By Gallagher, Mr Spencer, Hoole, Peter, Thompson, Jazz

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

By Piercy, Nigel

Selling For Dummies

By Hopkins, Tom, Kench, Ben

The Anatomy of Humbug: How to Think Differently About Advertising

By Feldwick, Paul

Logistics: United States Edition

By Bloomberg, David J., LeMay, Stephen B., Hanna, Joe B.

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

By Bentley, Carol A. E

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Fashion Brands: Branding Style from Armani to Zara

By Tungate, Mark

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul

The "Billboard" Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies

By PETTIGREW, Jim

Principles of Marketing (Principles of Management)

By Randall, Geoffrey

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Making Customer Satisfaction Happen

By McNealy, R.M.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker

101 Ways to Get Great Publicity

By Foster, Timothy R.V.

WWW Marketing 3e w/WS: Integrating the Web into Your Marketing Strategy

By Sterne, Jim

Advertising Principles: Choice, Challenge, Change

By Vanden Bergh, Bruce G, Katz, Helen E.

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

By Bearden, WILLIAM, Ingram, Thomas, LaForge, Raymond