Advertising

Tested Advertising Methods (Prentice Hall Business Classics)

By Caples, Hahn

Marketing High Technology

By Davidow, William H.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Vincent, Laurence

Brutal Simplicity of Thought: How It Changed the World

By Saatchi, Lord

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

A Bit of Singing And Dancing: Halloran's Child; Mr Proudham And Mr Sleight; in the Conservatory; How Soon Can I Leave; the Custodian; a Bit of Singing ... Within Him; Red And Green Beads; Ossie

By Hill, Susan, Susan., Susan Hill

Advertising

By David, Lusted

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

By Lerman, Scott

Electronic Commerce

By Schneider, Gary, Perry, James T.

How to Think Like Steve Jobs

By Smith, Daniel

The Advertising Concept Book: Think Now, Design Later

By Barry, Pete

Alchemy: The Surprising Power of Ideas That Don't Make Sense

By Sutherland, Rory

Network Marketing For Dummies

By Ziglar

Serving Internal and External Customers

By Swartzlander, Anne

When In Doubt Be Nice: Lessons From a Lifetime in Business

By Peter Mead

Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)

By Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

International Purchasing and Management

By Branch, Alan

The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth

By O'Malley, Michael

Superbrands: An Insight Into Some of Britain's Strongest Brands 2007 / 2008

By Karen Dugdale, Jennifer Small

Superbrands 2008/09 (Superbrands: An Insight into Some of Britain's Strongest Brands)

By Angela Cooper

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Selling For Dummies

By Hopkins, Tom, Kench, Ben

The Anatomy of Humbug: How to Think Differently About Advertising

By Feldwick, Paul

Logistics: United States Edition

By Bloomberg, David J., LeMay, Stephen B., Hanna, Joe B.

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

By Bentley, Carol A. E

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul