Advertising

Poster in History

By Gallo, Max, Mayor, A., Mayor, B.

1 available

The Hidden Persuaders

By Vance Oakley Packard

Social Media Marketing All-in-One For Dummies

By Zimmerman, Jan, Sahlin, Doug

B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies

By Blaney, Bill

The End of Advertising as We Know It

By Zyman, Sergio

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Hollis, Nigel

Advertising Attack (Mastering Media)

By Laura Hensley

Strategic Marketing for NonProfit Organizations: United States Edition

By Andreasen, Alan, Kotler, Philip T.

Speciality Shop Retailing: How to Run Your Own Store (National Retail Federation Series)

By Schroeder, Carol L.

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

By Sutherland, Rory

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

The Choice Factory: 25 behavioural biases that influence what we buy

By Richard Shotton

Experiential Marketing

By Schmitt, Bernd H.

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

By Schultz, Majken

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

By Haig, Matt

Creative Advertising

By Bernstein, David

Positioning: The Battle for Your Mind

By Ries, Al, Trout, Jack

End of Marketing as We Know it

By Zyman, Sergio

Purple Cow: Transform Your Business by Being Remarkable

By Godin, Seth

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

By Hoyle, Leonard H.

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Postmodern Marketing Two: Telling Tales

By Brown, Stephen

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

By AITCHISON, Jim

Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO)

By Rackham, Neil

How to Write Sales Letters That Sell

By Bird, Drayton

Building the Successful Theater Company: Second Edition

By Lisa Mulcahy

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip

Advertising (Influence and Persuasion)

By Clive Gifford