Advertising

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (BUSINESS BOOKS)

By Phillips, Andrea

Contagious: How to Build Word of Mouth in the Digital Age

By Berger, Jonah

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

By Lathrop, Tad

Posters: A Concise History

By John Barnicoat

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

By Kenneth Roman, David Ogilivy

Inn Signs

By Lamb, Cadbury, Wright, Gordon

Agencynomics: Black and White Illustrative Edition / Non Colour Image Version

By Gallagher, Mr Spencer, Hoole, Peter, Thompson, Jazz

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

By Piercy, Nigel

Selling For Dummies

By Hopkins, Tom, Kench, Ben

The Anatomy of Humbug: How to Think Differently About Advertising

By Feldwick, Paul

Logistics: United States Edition

By Bloomberg, David J., LeMay, Stephen B., Hanna, Joe B.

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

By Bentley, Carol A. E

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Fashion Brands: Branding Style from Armani to Zara

By Tungate, Mark

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul

The "Billboard" Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies

By PETTIGREW, Jim

Colour in Art and Advertising (Wonderful World of Colour S.)

By Morgan, Sally, Adrian, Morris, Richard

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Advertising Principles: Choice, Challenge, Change

By Vanden Bergh, Bruce G, Katz, Helen E.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker

101 Ways to Get Great Publicity

By Foster, Timothy R.V.

WWW Marketing 3e w/WS: Integrating the Web into Your Marketing Strategy

By Sterne, Jim

Principles of Marketing (Principles of Management)

By Randall, Geoffrey

Greatest Sales Stories Ever Told: From the World's Best Salespeople

By Shook, Robert L.

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

By Bearden, WILLIAM, Ingram, Thomas, LaForge, Raymond

Industrial Advertising and Publicity

By Hart, Norman A.

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon