Advertising

The Little Blue Book Of Advertising: Fifty-Two Small Ideas That Can Make a Big Difference

By Lance, Steve, Wolf, Jeff

Media Planning: A Practical Guide (MARKETING/SALES/ADV & PROMO)

By Surmanek, Jim

The Fast Forward MBA in Marketing (Fast Forward MBA Series)

By Murphy, Dallas

Advertising (Made Simple Books)

By Jefkins, Frank William

4D Branding: Cracking the Corporate Code of the Network Economy

By Gad, Thomas

Public Relations (Influence and Persuasion)

By Moi Ali

Writing Copy for the Web in a week (IAW)

By Nigel Temple

Selling For Dummies

By Hopkins, Tom, Kench, Ben

Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)

By Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

International Purchasing and Management

By Branch, Alan

The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth

By O'Malley, Michael

Superbrands: An Insight Into Some of Britain's Strongest Brands 2007 / 2008

By Karen Dugdale, Jennifer Small

Superbrands 2008/09 (Superbrands: An Insight into Some of Britain's Strongest Brands)

By Angela Cooper

Tested Advertising Methods (Prentice Hall Business Classics)

By Caples, Hahn

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By Kirby, Justin

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By Parente, Donald, etc., Barban, Arnold M., Van Den Bergh, Bruce G., Marra, James L.

Contagious: How to Build Word of Mouth in the Digital Age

By Berger, Jonah

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

By Lathrop, Tad

Posters: A Concise History

By John Barnicoat

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

By Kenneth Roman, David Ogilivy

Inn Signs

By Lamb, Cadbury, Wright, Gordon

Agencynomics: Black and White Illustrative Edition / Non Colour Image Version

By Gallagher, Mr Spencer, Hoole, Peter, Thompson, Jazz

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

By Piercy, Nigel

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (BUSINESS BOOKS)

By Phillips, Andrea

The Brand Gym: A Practical Workout for Boosting Brand and Business

By Taylor, David

Working the Crowd: Social Media Marketing for Business

By Eileen Brown

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald