Advertising

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Design Management: Using Design to Build Brand Value and Corporate Innovation

By Brigitte Borja de Mozota

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

The Icarus Deception: How High Will You Fly?

By Seth Godin

Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication

By Santosh Desai, Gujarat Co-operative Milk Marketing Federation Ltd.

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Making The Most of Your Corporate Brand

By Nicholas. Ind

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

22 Immutable Laws of Marketing

By Ries, Al, Trout, Jack, Al Ries, Jack Trout

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Mission: How the Best in Business Break Through

By Michael Hayman, Nick Giles

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

Principles of Marketing: European Edition

By Kotler, Philip, Armstrong, Gary, Saunders, Prof John, Wong, Prof Veronica

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri

Promotional Culture: Advertising, Ideology and Symbolic Expression

By Andrew Wernick

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

By Jean-Marie Dru

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi, N. n/a

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

By Roberto Alvarez del Blanco

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

Democracy's Fourth Wave?: Digital Media and the Arab Spring

By Philip N. Howard (Associate Professor of Communication and International Studies, Associate Professor of Communication and International Studies, University of Washington), Muzammil M. Hussain (Ph.D. Candidate, Ph.D. Candidate, Department of Communicat...

Advertising and New Media

By Christina Spurgeon (Queensland University of Technology, Australia)

Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

By Jean Kikbourne

Brands

By Marcel Danesi