books by subject
Advertising
The Tipping Point: How Little Things Can Make a Big Difference
Good Business: Your World Needs You
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Contagious: How to Build Word of Mouth in the Digital Age
Marketing Mistakes
We Are All Weird: The Rise of Tribes and the End of Normal
Phishing for Phools: The Economics of Manipulation and Deception
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
The Real Deal: The Autobiography of Britain's Most Controversial Media Mogul
Creating Corporate Reputations: Identity, Image, and Performance
Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands
How to Sell Anything on eBay . . . and Make a Fortune!
How to Write a Marketing Plan
"Daily Telegraph" Guide to Effective Advertising for the Small Business
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
Imagination
Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
Joy of Sex: Gourmet Guide to Lovemaking
Born to Buy: The Commercialised Child and the New Consumer Culture
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Buzz: Harness the Power of Influence and Create Demand
Advertising British Cars
Adland: A Global History of Advertising
Planning and Managing Public Relations Campaigns
Another One Bites the Grass: Making Sense of International Advertising
The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World
Advertising the American Dream: Making Way for Modernity, 1920-1940
The Social and Applied Psychology of Music
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