Advertising

Strategic Marketing

By David W. Cravens

International Marketing

By Vern Terpstra, Ravi Sarathy

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

The Seven Keys to Managing Strategic Accounts

By Sallie Sherman, Joseph Sperry, Samuel Reese

Free Your Mind: The new world of manipulation and how to resist it

By Laura Dodsworth, Patrick Fagan

Coolbrands: An Insight into Some of Britain's Coolest Brands: 2006/07

By Angela Cooper

Strategic Marketing for Nonprofit Organizations

By Philip Kotler, Alan R. Andreasen

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

No Logo

By Klein, Naomi, Naomi Klein

Disruption: Overturning Conventions and Shaking Up the Marketplace

By Jean-Marie Dru

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

Marketing for the Non-marketing Manager

By Colin V. Sowter

Dirty Politics: Deception, Distraction, and Democracy

By Kathleen Hall Jamieson (Dean, Annenberg School for Communication, Dean, University of Pennsylvania)

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

By Alina Wheeler

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Kleppner's Advertising Procedure: United States Edition

By W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

By Paul Arden

Brand Gap, The: Revised Edition

By Marty Neumeier

Creative Mischief

By Dave Trott

Wordcraft: The Art of Turning Little Words Into Big Business

By Alex Frankel

Predatory Thinking: A Masterclass in Out-Thinking the Competition

By Dave Trott

Cult Heroes

By Sudjic, Deyan

The Wisdom of Crowds

By Surowiecki, James

Brain Sell

By Buzan, Tony, Israel, Richard

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

By Merrington, Chris

The 22 Immutable Laws Of Marketing

By Ries, Al, Trout, Jack

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Brutal Simplicity of Thought: How It Changed the World

By Saatchi, Lord

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Vincent, Laurence