Advertising

Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

By Michael Dart

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Attracting Perfect Customers

By Hall

Marketing Your Editing & Proofreading Business

By Louise Harnby

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

Creating Corporate Reputations: Identity, Image, and Performance

By Grahame Dowling (, Australian Graduate School of Management)

The Real Deal: The Autobiography of Britain's Most Controversial Media Mogul

By Richard Desmond

How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation

By Els Dragt

Phishing for Phools: The Economics of Manipulation and Deception

By George A. Akerlof, Robert J. Shiller

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

Marketing Mistakes

By Robert F. Hartley

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

By Lois, George

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Say It with Presentations, Second Edition, Revised & Expanded

By Gene Zelazny

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Design Management: Using Design to Build Brand Value and Corporate Innovation

By Brigitte Borja de Mozota

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott

Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

By Jean Kikbourne

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Mission: How the Best in Business Break Through

By Michael Hayman, Nick Giles

The Language of Advertising

By Torben Vestergaard (Aalborg University), Kim Schroder (University of Roskilde)

Brutal Simplicity of Thought: How It Changed the World

By Lord Saatchi

Democracy's Fourth Wave?: Digital Media and the Arab Spring

By Philip N. Howard (Associate Professor of Communication and International Studies, Associate Professor of Communication and International Studies, University of Washington), Muzammil M. Hussain (Ph.D. Candidate, Ph.D. Candidate, Department of Communicat...

Brands

By Marcel Danesi

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

By Sasser Jr., W. Earl, Schlesinger, Leonard A., Heskett, James L.

22 Immutable Laws of Marketing

By Ries, Al, Trout, Jack, Al Ries, Jack Trout