books by subject
Advertising

End of Fashion, The: How Marketing Changed the Clothing Business Forever

Total Relationship Marketing: Rethinking Marketing Management

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

Logistics: United States Edition

The Anatomy of Humbug: How to Think Differently About Advertising

Selling For Dummies

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

Agencynomics: Black and White Illustrative Edition / Non Colour Image Version

Inn Signs

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

The Wisdom of Crowds

A Bit of Singing And Dancing: Halloran's Child; Mr Proudham And Mr Sleight; in the Conservatory; How Soon Can I Leave; the Custodian; a Bit of Singing ... Within Him; Red And Green Beads; Ossie

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

Brutal Simplicity of Thought: How It Changed the World

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

Marketing High Technology

Cult Heroes

The 22 Immutable Laws Of Marketing

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

Brain Sell

After Image: Mind-Altering Marketing

Advertising: New Techniques for Visual Seduction

"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "

How Brands Become Icons: The Principles of Cultural Branding

Culting Of Brands, The

Brand Spirit: How Cause Related Marketing Builds Brands
