Advertising

Selling For Dummies

By Hopkins, Tom, Kench, Ben

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

By Piercy, Nigel

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

Agencynomics: Black and White Illustrative Edition / Non Colour Image Version

By Gallagher, Mr Spencer, Hoole, Peter, Thompson, Jazz

Inn Signs

By Lamb, Cadbury, Wright, Gordon

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

By Kenneth Roman, David Ogilivy

Posters: A Concise History

By John Barnicoat

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

By Lathrop, Tad

Contagious: How to Build Word of Mouth in the Digital Age

By Berger, Jonah

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By Parente, Donald, etc., Barban, Arnold M., Van Den Bergh, Bruce G., Marra, James L.

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By Kirby, Justin

Tested Advertising Methods (Prentice Hall Business Classics)

By Caples, Hahn

Culting Of Brands, The

By Atkin, Douglas

Cult Heroes

By Sudjic, Deyan

The 22 Immutable Laws Of Marketing

By Ries, Al, Trout, Jack

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

By Merrington, Chris

Brain Sell

By Buzan, Tony, Israel, Richard

The Wisdom of Crowds

By Surowiecki, James

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Decoded: The Science Behind Why We Buy

By Barden, Phil

Brand Spirit: How Cause Related Marketing Builds Brands

By Pringle, Hamish, Thompson, Marjorie

The Mental World of Brands: Mind, Memory and Brand Success

By Franzen, Giep, Bouwman, Margot, Rose, Ruth

After Image: Mind-Altering Marketing

By Grant, John

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

By Plummer, Joe, Hall, Taddy, Barocci, Robert, Rappaport, Stephen D.

Open Minds

By Andy Law

Web Marketing All-in-One For Dummies (For Dummies Series)

By Arnold, John, Becker, Michael, Dickinson, Marty, Lurie, Ian, Marsten, Elizabeth

Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)

By Davis, Simone Weil

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

By Tanaka, Keiko

Advertising: New Techniques for Visual Seduction

By Uwe Stoklossa, Thomas Rempen