Bedbury, Scott, Fenichell, Stephen
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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- Books2Africa Collection
- Subjects
- Author(s)
- Published
- 25th February 2003
- Publisher
- Penguin Putnam Inc
- ISBN-10
- 0142001902
- ISBN-13
- 9780142001905
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