Advertising

Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood

By Sennett, Robert S.

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip

The Hidden Persuaders

By Vance Oakley Packard

Reinventing the Brand

By Kapferer, Jean-Noel

End of Marketing as We Know it

By Zyman, Sergio

Positioning: The Battle for Your Mind

By Ries, Al, Trout, Jack

Creative Advertising

By Bernstein, David

Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

By Nilson, Torsten H.

Industrial Advertising and Publicity

By Hart, Norman A.

The Advertising Budget: Advertiser's Guide to Budget Determination

By Broadbent, Simon, Insitute of Practitioners in Advertising

FBA Product Research 101: A First-Time FBA Sellers Guide to Understanding Product Research Behind Amazon’s Most Profitable Products: 2 (Fulfillment by Amazon Business)

By Mikhail, Red

The Name of the Beast

By Neil Taylor

Optimal Database Marketing: Strategy, Development, and Data Mining

By Drozdenko, Ronald G., Drake, Perry D.

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

By Mitchell, Jack

Marketing Plans

By Malcolm McDonald

Sold Separately: Children and Parents in Consumer Culture (Communications, Media, and Culture)

By Seiter, Ellen

Prologue to Population Geography (Foundations of Economic Geography)

By Zelinsky, Wilbur

Brand Gap, The: Revised Edition (Aiga Design Press)

By Neumeier, Marty

The Attention Merchants: The Epic Struggle to Get Inside Our Heads

By Wu, Tim

CAREERS IN MARKETING, ADVERTISING & P. R. 7TH ED

By CAROLINE HIRD

Photography For Advertising

By Ward, Dick

Strategic Marketing Planning (CIM Student S.)

By Gilligan, Colin, Wilson, Richard M.S.

Out of the Garden: Toys, TV and Children's Culture in the Age of Marketing

By Kline, Stephen

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Rewind: Forty Years of Design and Advertising

By British Design Art Direction, Bullmore, Jeremy, Fletcher, Alan

The Economy of Cities (Pelican S.)

By Jacobs, Jane

Advertising Attack (Mastering Media)

By Laura Hensley

Speciality Shop Retailing: How to Run Your Own Store (National Retail Federation Series)

By Schroeder, Carol L.