books by subject

Advertising

Filter by available

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

By Moore, Geoffrey A.

The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force

By Zoltners

Advertising (Influence and Persuasion)

By Clive Gifford

Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood

By Sennett, Robert S.

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip

The Hidden Persuaders

By Vance Oakley Packard

SELLING ON THE NET PAPER

By GORDON LEWIS

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

By Mitchell, Jack

Marketing Plans

By Malcolm McDonald

Sold Separately: Children and Parents in Consumer Culture (Communications, Media, and Culture)

By Seiter, Ellen

Prologue to Population Geography (Foundations of Economic Geography)

By Zelinsky, Wilbur

Brand Gap, The: Revised Edition (Aiga Design Press)

By Neumeier, Marty

The Attention Merchants: The Epic Struggle to Get Inside Our Heads

By Wu, Tim

CAREERS IN MARKETING, ADVERTISING & P. R. 7TH ED

By CAROLINE HIRD

Photography For Advertising

By Ward, Dick

Strategic Marketing Planning (CIM Student S.)

By Gilligan, Colin, Wilson, Richard M.S.

Out of the Garden: Toys, TV and Children's Culture in the Age of Marketing

By Kline, Stephen

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Rewind: Forty Years of Design and Advertising

By British Design Art Direction, Bullmore, Jeremy, Fletcher, Alan

The Economy of Cities (Pelican S.)

By Jacobs, Jane

Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

By Nilson, Torsten H.

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

By de Chernatony, Leslie

Industrial Economics: Issues and Perspectives

By Ferguson, Paul R.

Letterhead and Logo Design 8

By Top Studio Design

Toulouse-Lautrec. The Complete Posters

By Russell Ash

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

Experiential Marketing

By Schmitt, Bernd H.

The Choice Factory: 25 behavioural biases that influence what we buy

By Richard Shotton