books by subject
Advertising
The Choice Factory: 25 behavioural biases that influence what we buy
Experiential Marketing
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Creative Advertising
Positioning: The Battle for Your Mind
End of Marketing as We Know it
Reinventing the Brand
The Hidden Persuaders
The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo
Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood
Advertising (Influence and Persuasion)
The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
Advertising Photography
How To Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD updates)
Globalization of Consumer Markets: Structures and Strategies
Working with Computer Type: Logotypes, Stationery Systems, Visual Identity Bk.2
We Know What You Want: How They Change Your Mind
Get Clients Now!: 28-day Marketing Program for Professionals and Consultants
Sales Proposals Kit for Dummies
The Advertising Agency Business (MARKETING/SALES/ADV & PROMO)
The New Marketing
Marketing Plans: How to Prepare Them, How to Use Them
Advertising Now. Online
Strategic Advertising Management
How to Write Sales Letters That Sell
Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century
Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO)
