Advertising

Building the Successful Theater Company: Second Edition

By Lisa Mulcahy

Purple Cow: Transform Your Business by Being Remarkable

By Godin, Seth

How To Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD updates)

By Kitchen, Mr Tim

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Hollis, Nigel

Photography For Advertising

By Ward, Dick

Strategic Marketing Planning (CIM Student S.)

By Gilligan, Colin, Wilson, Richard M.S.

Out of the Garden: Toys, TV and Children's Culture in the Age of Marketing

By Kline, Stephen

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Born to Buy: The Commercialized Child and the New Consumer Culture: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

By Schor, Juliet B.

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Rewind: Forty Years of Design and Advertising

By British Design Art Direction, Bullmore, Jeremy, Fletcher, Alan

The Economy of Cities (Pelican S.)

By Jacobs, Jane

Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

By Nilson, Torsten H.

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

By de Chernatony, Leslie

Industrial Economics: Issues and Perspectives

By Ferguson, Paul R.

Letterhead and Logo Design 8

By Top Studio Design

Toulouse-Lautrec. The Complete Posters

By Russell Ash

SELLING ON THE NET PAPER

By GORDON LEWIS

Confessions of an Advertising Man

By David Ogilvy

Winning B2B Marketing

By Ryan, Christopher

Social Media Marketing All-in-One For Dummies

By Zimmerman, Jan, Sahlin, Doug

B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies

By Blaney, Bill

The End of Advertising as We Know It

By Zyman, Sergio

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip

Positioning: The Battle for Your Mind

By Ries, Al, Trout, Jack

End of Marketing as We Know it

By Zyman, Sergio

Reinventing the Brand

By Kapferer, Jean-Noel

The Hidden Persuaders

By Vance Oakley Packard

Advertising (Influence and Persuasion)

By Clive Gifford