Advertising

Brand Spirit: How Cause Related Marketing Builds Brands

By Pringle, Hamish, Thompson, Marjorie

Decoded: The Science Behind Why We Buy

By Barden, Phil

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

The Wisdom of Crowds

By Surowiecki, James

Brain Sell

By Buzan, Tony, Israel, Richard

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

By Merrington, Chris

The 22 Immutable Laws Of Marketing

By Ries, Al, Trout, Jack

Cult Heroes

By Sudjic, Deyan

Marketing High Technology

By Davidow, William H.

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Vincent, Laurence

Brutal Simplicity of Thought: How It Changed the World

By Saatchi, Lord

Alchemy: The Surprising Power of Ideas That Don't Make Sense

By Sutherland, Rory

Tested Advertising Methods (Prentice Hall Business Classics)

By Caples, Hahn

Superbrands 2008/09 (Superbrands: An Insight into Some of Britain's Strongest Brands)

By Angela Cooper

Superbrands: An Insight Into Some of Britain's Strongest Brands 2007 / 2008

By Karen Dugdale, Jennifer Small

The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth

By O'Malley, Michael

International Purchasing and Management

By Branch, Alan

Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)

By Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

When In Doubt Be Nice: Lessons From a Lifetime in Business

By Peter Mead

Serving Internal and External Customers

By Swartzlander, Anne

Network Marketing For Dummies

By Ziglar

Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development

By Lerman, Scott

A Bit of Singing and Dancing.

By Hill, Susan, Susan.

Advertising

By David, Lusted

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

How to Think Like Steve Jobs

By Smith, Daniel

The Advertising Concept Book: Think Now, Design Later

By Barry, Pete

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

By Plummer, Joe, Hall, Taddy, Barocci, Robert, Rappaport, Stephen D.