books by subject
Advertising
Inn Signs
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Posters: A Concise History
This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
Contagious: How to Build Word of Mouth in the Digital Age
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Tested Advertising Methods (Prentice Hall Business Classics)
Superbrands 2008/09 (Superbrands: An Insight into Some of Britain's Strongest Brands)
Superbrands: An Insight Into Some of Britain's Strongest Brands 2007 / 2008
The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth
International Purchasing and Management
Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)
Culting Of Brands, The
Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People
Brain Sell
The Wisdom of Crowds
Uncommon Practice: People Who Deliver a Great Brand Experience
Decoded: The Science Behind Why We Buy
Brand Spirit: How Cause Related Marketing Builds Brands
The Mental World of Brands: Mind, Memory and Brand Success
After Image: Mind-Altering Marketing
The Fundamentals of Creative Advertising
Web Marketing All-in-One For Dummies (For Dummies Series)
Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
How Brands Become Icons: The Principles of Cultural Branding
