Advertising

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Making The Most of Your Corporate Brand

By Nicholas. Ind

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

22 Immutable Laws of Marketing

By Ries, Al, Trout, Jack, Al Ries, Jack Trout

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Mission: How the Best in Business Break Through

By Michael Hayman, Nick Giles

The Language of Advertising

By Torben Vestergaard (Aalborg University), Kim Schroder (University of Roskilde)

Brutal Simplicity of Thought: How It Changed the World

By Lord Saatchi

Democracy's Fourth Wave?: Digital Media and the Arab Spring

By Philip N. Howard (Associate Professor of Communication and International Studies, Associate Professor of Communication and International Studies, University of Washington), Muzammil M. Hussain (Ph.D. Candidate, Ph.D. Candidate, Department of Communicat...

Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

By Jean Kikbourne

Advertising and New Media

By Christina Spurgeon (Queensland University of Technology, Australia)

Brands

By Marcel Danesi

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

By Sasser Jr., W. Earl, Schlesinger, Leonard A., Heskett, James L.

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

By Bernd Schmitt, Glenn Van Zutphen

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

By Roberto Alvarez del Blanco

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi, N. n/a

International Marketing

By Vern Terpstra, Ravi Sarathy

The Seven Keys to Managing Strategic Accounts

By Sallie Sherman, Joseph Sperry, Samuel Reese

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Free Your Mind: The new world of manipulation and how to resist it

By Laura Dodsworth, Patrick Fagan

Strategic Marketing

By David W. Cravens