Advertising

Advertising as Communication

By Gillian Dyer

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

By James Surowiecki

How to Market a Book: Overperform in a Crowded Market

By Ricardo Fayet

Sales Letters that Sell

By Laura Brill

Make Easy Money with Google: Using the AdSense Advertising Program

By Eric Giguere

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, University of Pennsylvania)

Media Planning: A Practical Guide (MARKETING/SALES/ADV & PROMO)

By Surmanek, Jim

Ultimate Guide to Pay Per Click Advertising: Join the Top 3% Capturing Sales from Search Advertising-and Outsmart 97% of the Competition (Ultimate Series)

By Stokes, Richard

Digital Labour and Karl Marx

By Fuchs, Christian

Dirty Politics: Deception, Distraction and Democracy

By Jamieson, Kathleen Hall

In Defence of Open Society: The Legendary Philanthropist Tackles the Dangers We Must Face for the Survival of Civilisation

By Soros, George

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

By Ryan, Damian

Facebook Marketing: The Essential Guide for Businesses & Community Groups: The Essential Guide for Irish Organisations

By McDonnell, Louise

Kiss & Sell - Writing for Advertising

By Robert Sawyer

Limitless: Leadership that Endures

By Ahmed, Ajaz

The Invisible Computer (MIT Press): Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

By Norman, Donald A.

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger

Financial Management for Technology Start-Ups: A Handbook for Growth

By Alnoor Bhimani

Advertising on the Internet

By Zeff, Robbin, Aronson, Brad

Pitching Ideas: Make People Fall in Love with your Ideas

By van Geel, Jeroen

Law of Torts

By Salmond, Sir John W., Heuston, R.F.V.

The Insider's Guide

Windows: The Art of Retail Display

By Portas, Mary

Manicdotes: There's Madness in His Method

By Chris Joseph

How not to Plan: 66 ways to screw it up

By Binet, Les, Carter, Sarah

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

By Bedbury, Scott, Fenichell, Stephen

The Little Blue Book Of Advertising: Fifty-Two Small Ideas That Can Make a Big Difference

By Lance, Steve, Wolf, Jeff

Advertising: New Techniques for Visual Seduction

By Uwe Stoklossa, Thomas Rempen

How Brands Become Icons: The Principles of Cultural Branding

By Holt, D. B.

"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "

By Lindstrom, Martin