Advertising

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)

By Christodoulides, George, Stathopoulou, Anastasia, Eisend, Martin

Advertising

By David, Lusted

A Bit of Singing And Dancing: Halloran's Child; Mr Proudham And Mr Sleight; in the Conservatory; How Soon Can I Leave; the Custodian; a Bit of Singing ... Within Him; Red And Green Beads; Ossie

By Hill, Susan, Susan., Susan Hill

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Brutal Simplicity of Thought: How It Changed the World

By Saatchi, Lord

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Vincent, Laurence

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Marketing High Technology

By Davidow, William H.

Cult Heroes

By Sudjic, Deyan

The 22 Immutable Laws Of Marketing

By Ries, Al, Trout, Jack

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

By Merrington, Chris

Brain Sell

By Buzan, Tony, Israel, Richard

The Wisdom of Crowds

By Surowiecki, James

Advertising Management 5ed

By Aaker

Happiness is....: Best of the Hamlet Moments

Communicating Clearly about Science and Medicine: Making Data Presentations as Simple as Possible ... But No Simpler

By John Clare

Brandsimple: How the Best Brands Keep it Simple and Succeed

By Allen P. Adamson

Brand Aesthetics

By G. Mazzalovo

Marketing to the New Majority: Strategies for a Diverse World

By David Burgos, Ola Mobolade

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

By D. Sutton

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

marketing

By armstrong-gary

Marketing Research: Measurement, Method and Application

By Raymond Kent

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

No LOGO: No Space, No Choice, No Jobs

By Naomi Klein

Guerilla Marketing: Secrets for Making Big Profits from Your Small Business

By Jay Conrad Levinson

Graphis Poster Annual 2019

By B. Martin Pedersen