books by subject
Advertising
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Marketing High Technology
Cult Heroes
The 22 Immutable Laws Of Marketing
Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People
Brain Sell
The Wisdom of Crowds
Uncommon Practice: People Who Deliver a Great Brand Experience
Decoded: The Science Behind Why We Buy
Brand Spirit: How Cause Related Marketing Builds Brands
The Mental World of Brands: Mind, Memory and Brand Success
After Image: Mind-Altering Marketing
Culting Of Brands, The
How Brands Become Icons: The Principles of Cultural Branding
"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
Advertising: New Techniques for Visual Seduction
Marketing Communications: A European Perspective
Hope - How Street Dogs Taught Me the Meaning of Life: Featuring Rodney, McMuffin and King Whacker
Be The Change: A Toolkit for the Activist in You
Advertising
Guerilla Marketing: Secrets for Making Big Profits from Your Small Business
The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
No LOGO: No Space, No Choice, No Jobs
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Graphis Poster Annual 2019
The Sales Bible New Ed: The Ultimate Sales Resource
Principles of Marketing: European Edition
Consumer Brand Relationships: Meaning, Measuring, Managing
