Advertising

The 22 Immutable Laws Of Marketing

By Ries, Al, Trout, Jack

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

By Merrington, Chris

Brain Sell

By Buzan, Tony, Israel, Richard

The Wisdom of Crowds

By Surowiecki, James

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Decoded: The Science Behind Why We Buy

By Barden, Phil

Brand Spirit: How Cause Related Marketing Builds Brands

By Pringle, Hamish, Thompson, Marjorie

The Mental World of Brands: Mind, Memory and Brand Success

By Franzen, Giep, Bouwman, Margot, Rose, Ruth

After Image: Mind-Altering Marketing

By Grant, John

Culting Of Brands, The

By Atkin, Douglas

How Brands Become Icons: The Principles of Cultural Branding

By Holt, D. B.

"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "

By Lindstrom, Martin

Advertising: New Techniques for Visual Seduction

By Uwe Stoklossa, Thomas Rempen

The Fundamentals of Creative Advertising

By Ken Burtenshaw, Nik Mahon, Caroline Barfoot

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

By Plummer, Joe, Hall, Taddy, Barocci, Robert, Rappaport, Stephen D.

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

By Tanaka, Keiko

Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)

By Davis, Simone Weil

Web Marketing All-in-One For Dummies (For Dummies Series)

By Arnold, John, Becker, Michael, Dickinson, Marty, Lurie, Ian, Marsten, Elizabeth

Open Minds

By Andy Law

Promotional Culture: Advertising, Ideology and Symbolic Expression

By Andrew Wernick

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

By Roberto Alvarez del Blanco

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi, N. n/a

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

By Jean-Marie Dru

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Principles of Marketing: European Edition

By Kotler, Philip, Armstrong, Gary, Saunders, Prof John, Wong, Prof Veronica

Graphis Poster Annual 2019

By B. Martin Pedersen

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri