Advertising

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

By Kenneth Roman, David Ogilivy

Posters: A Concise History

By John Barnicoat

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

By Lathrop, Tad

Contagious: How to Build Word of Mouth in the Digital Age

By Berger, Jonah

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By Parente, Donald, etc., Barban, Arnold M., Van Den Bergh, Bruce G., Marra, James L.

The Seven Keys to Managing Strategic Accounts

By Sallie Sherman, Joseph Sperry, Samuel Reese

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

By James Surowiecki

How to Market a Book: Overperform in a Crowded Market

By Ricardo Fayet

Sales Letters that Sell

By Laura Brill

Make Easy Money with Google: Using the AdSense Advertising Program

By Eric Giguere

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, University of Pennsylvania)

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

By Jeffrey Gitomer

Effective Direct Mail

By John Fraser-Robinson

Small Business Marketing For Dummies

By Barbara Findlay Schenck

Rule Britannia

By Robert Opie

Creativity in Communications

By Robert A. Adams

Contagious: Why Things Catch on

By Jonah Berger

The Media and Political Process

By Eric Louw

The Kim Kardashian Principle

By Jeetendr Sehdev

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renée Mauborgne, Renee A. Mauborgne

The Big Book of Sales Games

By Peggy Carlaw, Vasudha Deming

Strategic Marketing

By David W. Cravens

International Marketing

By Vern Terpstra, Ravi Sarathy

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Museum Marketing

By Ruth Rentschler, Anne-Marie Hede

Marketing Hospitality

By Cathy H. C. Hsu, Tom Powers

Kleppner's Advertising Procedure: United States Edition

By W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

By Paul Arden

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

By Alina Wheeler