Advertising

Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)

By Davis, Simone Weil

Web Marketing All-in-One For Dummies (For Dummies Series)

By Arnold, John, Becker, Michael, Dickinson, Marty, Lurie, Ian, Marsten, Elizabeth

Open Minds

By Andy Law

Writing Copy for the Web in a week (IAW)

By Nigel Temple

Public Relations (Influence and Persuasion)

By Moi Ali

4D Branding: Cracking the Corporate Code of the Network Economy

By Gad, Thomas

Advertising (Made Simple Books)

By Jefkins, Frank William

The Fast Forward MBA in Marketing (Fast Forward MBA Series)

By Murphy, Dallas

Media Planning: A Practical Guide (MARKETING/SALES/ADV & PROMO)

By Surmanek, Jim

The Little Blue Book Of Advertising: Fifty-Two Small Ideas That Can Make a Big Difference

By Lance, Steve, Wolf, Jeff

A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

By Bedbury, Scott, Fenichell, Stephen

How not to Plan: 66 ways to screw it up

By Binet, Les, Carter, Sarah

Manicdotes: There's Madness in His Method

By Chris Joseph

Windows: The Art of Retail Display

By Portas, Mary

The Insider's Guide

Law of Torts

By Salmond, Sir John W., Heuston, R.F.V.

Pitching Ideas: Make People Fall in Love with your Ideas

By van Geel, Jeroen

Advertising on the Internet

By Zeff, Robbin, Aronson, Brad

Financial Management for Technology Start-Ups: A Handbook for Growth

By Alnoor Bhimani

Marketing Research Essentials

By McDaniel Jr., Carl, Gates, Roger

The Invisible Computer (MIT Press): Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution

By Norman, Donald A.

Limitless: Leadership that Endures

By Ahmed, Ajaz

Kiss & Sell - Writing for Advertising

By Robert Sawyer

Facebook Marketing: The Essential Guide for Businesses & Community Groups: The Essential Guide for Irish Organisations

By McDonnell, Louise

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

By Ryan, Damian

In Defence of Open Society: The Legendary Philanthropist Tackles the Dangers We Must Face for the Survival of Civilisation

By Soros, George

Dirty Politics: Deception, Distraction and Democracy

By Jamieson, Kathleen Hall

Design Management: Using Design to Build Brand Value and Corporate Innovation

By Brigitte Borja de Mozota

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott